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Mobile marketing and B2B marketing webcasts

Author's avatar By Dave Chaffey 14 Jan, 2013
Essential Essential topic

ACT Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit

The two webinars from our summit focusing on interacting with new audiences using different digital channels were:

1. Mobile marketing priorities for 2013 with Rob Thurner of Burner Mobile

The agenda for this talk covered how to build mobile into your business strategy, plus more practical advice on weaving mobile into your customer journey and discovery/promotion of the mobile channels.

2. B2B Digital marketing priorities for 2013 with Rene Power of B2B Marketing

This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the Brilliant B2B Marketing Guide.

Here is the full series of posts summarising the summit with downloads of the slidedecks and recordings:

You can view all recordings here on BrightTALK.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site,, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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