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Mobile marketing and B2B marketing webcasts

Author's avatar By Dave Chaffey 14 Jan, 2013
Essential Essential topic

ACT Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit

The two webinars from our summit focusing on interacting with new audiences using different digital channels were:

1. Mobile marketing priorities for 2013 with Rob Thurner of Burner Mobile

The agenda for this talk covered how to build mobile into your business strategy, plus more practical advice on weaving mobile into your customer journey and discovery/promotion of the mobile channels.

2. B2B Digital marketing priorities for 2013 with Rene Power of B2B Marketing

This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the Brilliant B2B Marketing Guide.

Here is the full series of posts summarising the summit with downloads of the slidedecks and recordings:

You can view all recordings here on BrightTALK.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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