Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.
Statistics confirm that there are nearly 24 million e-commerce sites across the globe. So, if you are an e-commerce startup owner, it’s normal to feel intimidated by the overwhelming number of competitors in your niche. But remember that a crowded field is also an indication of the existing demand, making e-commerce a lucrative segment to be in.
The good news is that you don’t need to beat the e-commerce giants like Amazon, eBay, or Wal-Mart to taste entrepreneurial success. Finding a void in the market and carving your niche according to the target audience can help you scale your online store and make you stand out among the other online merchants.
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Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.
There have been a few social media updates as platforms release new features and update functionality.
Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform.
Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth.
A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device.
Find out more about these stories with our news round up.
Pinterest…
If you aren't following social media marketing best practices, it’s difficult to get results.
Today, every serious business – across industries - uses social media.
But how many of them can boast of actually achieving their social media goals?
Sadly, a lot of businesses use social media because everyone else is using it. Because social media has become an absolute must-have. But without following social media marketing best practices, it’s difficult to get results.
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For businesses that win on social media though, it can be rewarding. Unsurprisingly, 73% of marketers claim social media has been effective for their business.
That’s why in this…
It's now more important than ever to establish and maintain a good work environment, and transparency is a key component of that.
Today, there is an information overload and everyone is well-informed. So most people prefer to work with companies that are known for their good work environments. It is easy to check the reviews and ratings of any company, so businesses can’t afford any negative publicity. It's now more important than ever to establish and maintain a good work environment, and transparency is a key component of that.
Maintaining transparency sounds great in theory, but is not that easy to implement practically. It takes a lot of time and effort to create a truly transparent company and work environment.
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Right now there’s no more prime real estate for video marketing than YouTube.
The writing is on the wall and video is poised to take over cyberspace completely.
Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in the entire world after Google. It goes without saying, then, that if you want an effective digital marketing strategy for your B2B business, it should include YouTube.
Below we look at some of the most effective strategies B2B companies can implement to maximize their YouTube initiatives.
Create engaging vlogs and post regularly
If you’re a B2B that’s up to date on your content marketing strategies, that means you publish a company blog regularly. In 2019 you should absolutely be supplementing these blogs with vlogs. In these videos, you should build…
An account-based twist to your experiential planning
In the B2B marketer’s toolkit, events are pretty much stitched into the fabric.
For as long as there have been buyers and sellers in a market there have been events that bring the two together with varying degrees of structure in the middle.
It’s not all been plain sailing though. Over the past twenty years, it’s had a rocky ride. Digital developments have meant that investment in experiential were put under pressure. The tide is turning though: Bizzabo found that 63% of marketers plan on investing more in live events in the future both in budget and number of events.
In my experience, one of the main drivers of this increased focus is ABM. Creative ABMers the world over are turning to tried and tested techniques like events and giving them an extreme account-based makeover (without the Hollywood tears). [si_guide_block id="118739" title="Download our Premium Resource…
