CPA marketing can be an effective way to monetize your campaigns, so long as you test offers to identify the best opportunities.
When you have less experience, your monetization efforts are severely hindered. I’ve tried all the verticals to monetize my campaigns using better offers.
I started with Adsense but it turned out to be a big let down due to the low CPCs. Then I started promoting affiliate products, but I failed to get the traffic converting. I then tried CPA marketing, which was a huge success for my sites and helped me create more profitable campaigns in record time.
[si_guide_block id="26078" title="Download our Individual Member Resource – Affiliate marketing strategy guide" description="This guide explains the opportunities of affiliate marketing. It is aimed at owners or managers of e-commerce sites who are considering setting up an affiliate programme or looking to review their current programme."/]
I quickly realized that CPA marketing is the…
Why would you want to reach a smaller audience? Why not go from the big guns from the start?
Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my Quick Win for Smart Insights, I teach you everything you need to know about working with micro-influencers, including creating an influencer marketing strategy and tips for finding the right influencers for your campaigns.
If you’re interested in learning more about how to create a micro-influencer marketing strategy, check out the Quick Win here. You’ll get to learn:
Why micro-influencers can be more effective than hugely popular influencers
How to set up goals for your influencer marketing campaign and establish the right KPIs to help you measure your results
How to build a plan for your campaign from start to finish
What to look for in…
Getting your marketing team to be more organized can mean that they become 397% more effective, but exactly how do you streamline your processes?
Research shows that organized marketing teams are 397% more likely to say they’re successful.
That’s an impressive figure, right?
You can draw some obvious conclusions from this single statistic, too. For starters, it pays to take the time to get your processes in order. Provide your team with the right structure, and performance improvements seem sure to follow.
Except it isn’t quite that simple.
[si_guide_block id="95176" title="Download our Business Resource – How to keep your team up to date with digital marketing" description="The guide is also useful for agencies since teams need to be ahead of what's happening, so their clients can always get the latest thinking and trends."/]
Marketing departments are notoriously chaotic. They’re fast-paced places filled with busy creatives, strategists and analysts doing their best to…
Chart of the Week: 55% of marketing influencers believe that improving decision making is the primary objective for a marketing data dashboard
A marketing data dashboard is a helpful tool that can allow marketers to visualize KPIs relating to the impact of their marketing efforts. It can help KPIs be easily and immediately understood, making a marketing data dashboard useful for reporting and tracking.
However, there are a number of different tactics and strategies that can be used when it comes to visualizing data using dashboards, as well as different trends. To see what some of the most popular and useful methods are, Ascend2 surveyed 307 marketing influencers for its Visualizing Marketing Data with Dashboards report.
What is the primary objective for marketing data dashboards?
Over half (55%) of survey respondents said that the primary objective they want their marketing…
Search Query data can help you create a PPC campaign that gets great results.
Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns.
Search queries are the words people actually type into a search engine, not the keywords you initially target them with. Let’s look at the different ways they can be used for PPC and beyond.
[si_guide_block id="85949" title="Download our Individual Member Resource – Google Ads campaign planning and optimization template" description="Our practical and actionable template guides you through the creation of your Google Ads campaigns providing you with the structure you need to succeed."/]
Finding negative and positive keywords with search query data
Ad platforms allow you to use negative keywords in order to stop an ad from showing if a certain word or phrase is used. Obvious examples of these include words such as “free”, “used”…
Google file for a patent to retrieve images of users on their smartphones, launch Gallery ads in Beta, podcasts now playable in SERPs and the ASA issue another warning to Love Island influencer
What do you need to know to keep up with the ever-changing landscape of online marketing?
In this roundup of the latest news across SEO and social media, we'll be taking a look at the headlines this week that has everyone talking.
Google file for a patent to use a smartphone camera to look at the expression of the user
Yes, you read that correctly - it's a step towards using biometric parameters as a ranking signal...
In the most shocking news that I've read recently, SEO specialist Bill Slawski revealed that after keeping an eye on patent applications from Google, one has now been filed that wants cameras on smartphones to be able to monitor and retrieve images based on…
Professional services marketing: Build a business case for social success
Social media adoption has been rapid within organisations serving consumer markets. The same however can't be said for professional services, where social media generally speaking remains a struggle.
Many professional service firms are at a loss as to how best to harness the power of social to achieve their overall vision and goals, and often harbour a number of concerns stifling any progress:
Perceived risk of reputational harm through social media interaction.
Uncertainty as to which internal department(s) should 'own' social media.
Confusion and lack of expertise around selecting the 'right' social media technology, and integrating this with existing systems such as CRM.
Lack of clarity around proving the business value of social media.
Belief that moving away from 'traditional' modes of business development and marketing to interact online may result in wasted time and effort (and money!).
[si_guide_block id="142372" title="Low-budget PR for…
Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them.
It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords.
Facebook is an especially good example of a business-friendly e-marketing channel. Some 78% of American consumers have discovered retail products to buy on Facebook and the average Facebook user clicks on eight ads per month.
[si_guide_block id="33674" title="Download our Individual Member Resource – B2C marketing automation best practices guide" description="This guide to marketing automation best practices for consumer markets will help you review your requirements for marketing automation, select the best vendor and create or review your lead generation and nurturing programme."/]
Google Ads is another example of a trusty e-marketing tool for both businesses and consumers. …
It's crucial you choose your words wisely, especially when you are crafting an email subject line.
Staying on top of all the emails you send — whether they're automated or one-shot kind of emails — can be tricky, especially when you don’t have enough time to engage with all of them and update them regularly. That’s why it is crucial you choose your words wisely, especially when you are crafting an email subject line.
In this blog post, I’ll share tips and tricks to help you write actionable email newsletters, as well as send more effective cold outreach emails.
[caption id="attachment_141880" align="alignnone" width="640"] Image Source: Invespcro[/caption]
In 2019, it’s estimated that mobile email will account for 24% to 77% of open emails, depending on the market and audience they're sent to.
This is huge.
On the one hand, it means that you…
Progressive web apps can help improve your social media marketing strategies by leveraging your brand
Social media has become a focal point of everyone’s lives. You want to stop wasting your time scrolling Facebook, but it’s very addictive and pleasing. I mean, even with all the negative hype about social media tactics, popular platforms like Facebook still manage to channel a significant audience.
Business models decide what to show their customers according to their shopping and online behavior, so this strategy is something that’s partially responsible for you becoming a social media addict.
It's is all part of the game and, if you want your business to succeed, you have to be really good at playing.
[si_guide_block id="37288" title="Social media marketing audit template" description="Managing social media updates as part of content marketing activities takes time. Make sure you are focusing in the right places and getting the returns on your…
