Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store
The exponential growth of the e-commerce sector cannot be argued with. The Office of National Statistics reported that the proportion of adults aged 65 and over who shop online trebled since 2018, rising 48% in 2018, a 32% increase on 2008. While the percentage among all adults who have bought goods or services online was 78% in 2018, and this is a figure set to grow further.
In less than a decade some of the largest e-commerce brands such as Amazon, eBay and Alibaba have grown to a colossal size and there is always scope for new brands to make their mark. Retail has changed for good due to the truly global nature of e-commerce. There are zero barriers or…
Facebook's Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter's new live stream with guests feature
This week, Facebook has updated us on how it is enforcing its Community Standards with its third report. The report includes new data in a bid to make sure its enforcement is more transparent.
New research has revealed that brands who form emotional relationships with customers are likely to see better brand loyalty, showing that the human element and storytelling really do benefit companies.
Facebook has launched its new playable ads, aimed at providing users with a trial of advertised mobile games.
As Coca-Cola announces working with Netflix on Stranger Things season three, a study has found that most subscribers are totally against ads being added to the video streaming service.
Finally, Twitter has announced a new feature. Those who live stream will now have the opportunity to add audio-only…
Our dramatic instincts can affect our ability to make effective decisions
Hans Rosling is perhaps best known for his ground-breaking TED Talk "The best statistics you’ve ever seen'. Using innovative graphics, unique insights and humour, Hans brought to life little known facts about the developing world that no one had seen before.
In 2017, Hans decided to write a book called Factfulness. The primary objective of the book was to realize Hans’s lifelong mission of fighting devastating global ignorance and make an impact on the world: to change people’s ways of thinking, calm their irrational fears and redirect their energies into constructive activities.
In 2018, halfway through writing the book, Hans sadly passed away and Ola, his son, and daughter-in-law Anna,…
Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke?
Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website determines the perception of your brand, because 94% of the overall perception is design driven. More than just being well built, a website should be a form of visual art. It should naturally combine the science of aesthetics and your business principles.
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What…
Whether it's a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning
Annual conferences and trade shows are must-attends for every business. From product launches to thought-leadership from industry insiders, conferences and trade shows are some of the hottest events of any season, and the most defining for the future of business.
Whether it's a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning.
These events are crucial to representing your brand and image and set the stage for business development and growth. They give clients a sneak peek of the unique customer experience that your company and the rest of the industry can provide.…
What are the benefits of enrolling in digital marketers’ negotiation classes?
Digital marketing is a pivotal driving force of modern business. Digital marketers play a key role in facilitating interactions between companies and their clients. With the growing reach of digital marketing services, marketers find they have to engage in multiple negotiations to achieve optimal results.
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Digital marketers who have attended the best negotiation classes can leverage their training to create win-win solutions with their clients. If you are a digital marketer, here are eight powerful reasons why you need to master negotiation skills.
To claim value
Have you ever heard the phrase "giving…
Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer
Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as personalities both online and offline. They no longer accept average offerings and consider customer service as a part of the product they purchase. The Salesforce State of Marketing research showed that in 2018 84% of customers required a personalized approach.
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Behind the vague concept of personalization stand efforts of multiple departments and considerable investments. So how do you approach personalization the right way? How much to invest and in…
In order to drive commitment levels, your content marketing campaigns need to be successful
Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase.
Only 50% of respondents described their organization’s commitment levels to content marketing as very or extremely committed.
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In order to drive commitment levels, your content marketing campaigns need to be successful. The problem is, it can be easy to make mistakes during the process, which can cost you links, shares, traffic and conversions.
Here, we’ll discuss the five main mistakes made in the content marketing process, the impact those mistakes…
Chart of the Week: 40% of customers are highly satisfied with agent-assisted methods of communicating with companies
Customer experience (CX) is a huge part of driving engagement, sales and repeat custom. While companies understand why good CX is vital, there seems to be a disconnect between what customers view as good CX and what businesses think create great experiences.
According to new research from NICE inContact, businesses tend to underestimate customers’ satisfaction with agent-assisted methods of customer service while over-estimating satisfaction when it comes to self-service methods like chatbots.
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While the rise of customer service methods like automated assistants and chatbots is increasing and customers are getting used to them, they may not be offering the experience that companies…
This A/B test delivered 122% more email addresses, worth £10 million
You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening.
One of our clients, a famous multinational, saw a significant reduction in marketing opt-ins since the lawyer-shaped GDPR redesign went live. They ended up with something like this:
At face value, pretty standard. After all, consumers know exactly how this works by now. If you like the brand and want to “keep in touch”, just tick the box. There’s even a choice of contact options. Ostensibly, the user is in control.
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However, just…
