Forget all other social media platforms - If you run a B2B business, LinkedIn can be a treasure-trove for you

With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users are decision makers and around 7 million users are C-level executives, it is without a doubt a B2B marketer’s dream. Around 94% of B2B marketers out there are already making use of the platform to showcase their expertise, generate leads and make a tonne of sales. But are they doing it well? If you are experiencing sub-par results from your marketing efforts on LinkedIn or haven’t yet started your marketing journey on the platform then this post is just for you. I have mentioned some actionable steps below that you can take to put your LinkedIn…

Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans

An underutilized talent pool – neurodiversity awareness

There is an increasing demand within the data and marketing industry for analytical, data-minded individuals, which will inevitably lead to the talent pool becoming stretched. The Institute of Direct and Digital Marketing’s (IDM) 'Professional Skills Census 2018' report highlights 'data-related skills' as a key area with skills gaps that need to be addressed. There are a number of areas within 'data-related skills' that marketers identified as growing in importance in the future, including 'Analyzing customer data/insight', 'Data analysis & reporting', and 'Data & database management'. There is a huge opportunity for data and marketing teams across the UK. As summarized by Robin Huggins, Head of MBN Academy/Data Lab MSc. Placement Programme at MBN Solutions. "Embracing Diversity…

Voice technology is only one aspect of a rapidly-evolving tech sphere

As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems. While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict. [si_guide_block id="28640" title="Download our Premium Resource – Q4 2018 online marketing statistics compilation" description="To save you time in searching for the latest, most reliable online marketing benchmarks, our compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance…

"Diamonds are forever but converted customers are even better" (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline your funnel with an automation tune-up.

As diamonds make their way from mine to shop, an assortment of professionals carefully tends to them, transforming "rocks" into luxurious jewels. Much in the same way, businesses strive to convert leads into valuable assets, i.e. customers, by nurturing them along their journey from awareness to conversion. Marketers call this a "conversion funnel", and marketing automation, such as that offered by leading email marketing platforms, is all about making the best funnels possible. Yet, the automation of your conversion funnel has another far-reaching benefit. The process of building and configuring automated activities for your funnel forces you to frame your efforts in a strategic perspective, considering…

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages

Qualified leads - in the form of emails you have captured and nurtured enough to effectively sell to - are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of these emails. What you need to do leading up to your email forms is key, because it’s these copywriting, form presentations and calls to action (CTAs) that will grab your visitors’ attention and get them to take the next step. Better yet, you’ll be distancing yourself from competitors who don’t yet understand and apply these fundamentals. [si_guide_block id="125214" title="Download our Premium Resource – Mobile SEO guide" description="This guide will give you a through breakdown of everything you need to know about mobile SEO. It explains different ways to configure websites, important design principles to follow, and how to…

Stories are extremely effective at building trust. This is why businesses are using influencer marketing

Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer reviews before buying a product - the stories of real people and their experiences are what truly encourages you to buy it. This is why businesses are using influencer marketing.   A study by Twitter found that tweets from influencers coupled with tweets from brands can increase purchase intent by 5.2 times. In fact, 40% of the respondents in the study reported having purchased products based directly on an influencer’s recommendation. 

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So, the big question is - is storytelling the future of content marketing? In this post, we’ll explore…

Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019

As mobile use is on the rise, so is ad spend across mobile devices. In fact, if ad spending stays on course, it's likely that mobile ad spend will overtake TV, putting it top of the list in 2019. It has been announced that Google has been fined £44 million for failing to meet GDPR regulations after two complaints were lodged against the company. Google is currently looking into the fine to decide its next steps. This week has also seen Facebook change its tactics on dealing with pages and groups that post content that is against community standards, meaning affiliated pages and groups could also be shut down. Finally, LinkedIn has released a list of the…

Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them

It used to be that content marketing meant just that - just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences. Well, those ‘static’ days of the Internet are now behind us, thanks to the growing popularity of videos in general, and video marketing in particular. According to a recent Cisco study, by 2021 82% of consumer internet traffic will be video. That’s a lot of bandwidth-sucking streaming. Here are more compelling statistics from Demand Metric’s report 'The State of Video Marketing 2018,' courtesy of a recent post by Smart Insights' managing editor, Joanna Carter: Some 67% of respondents use video on YouTube, while others use them on landing pages (57%), recorded webinars (55%) and…

How product page videos can convert customers on e-commerce pages

You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms? According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.

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Video is thought to be one of the best forms of content when it comes to generating engagement and leads

Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty much taking over the Internet as a whole. It is expected that as early as 2020, online videos will make up over 80% of all consumer internet traffic and even more so in certain countries in the world (for example, 85% in the US). Video is thought to be one of the best forms of content when it comes to generating engagement and leads. So, how can you start leveraging video in your marketing strategy, particularly on social media? In this blog post, I’m going to show you how to create amazing social media videos that get results. [si_guide_block id="13290" title="Download our Premium Resource – Social media marketing…