30 key statistics from 2017 to inform your marketing strategy in 2018 when targeting millennials
Millennials have become a bit of a buzz word over the past few years, but do you truly know how to reach this generation?
Millennials were born in the early 1980’s to early 2000’s. Currently, this generation has a global population of over 2 billion. Their population is large enough that they carry a lot of influence, both in sociocultural and economic ways.
Millennials have grown up in a world where digital technology and the internet are a critical part of daily life. We have found 30 of the key statistics you will need to inform your marketing strategy in 2018 when targeting millennials.
Tech use and online habits
Millennials touch their smartphones 45 times a day
63% of Millennials stay updated on brands through social networks (Sproutsocial, 2016)
Smartphones are the most popular device with millennials as 7 in 8 millennials own one (Fluentco, 2017)
While still…
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Learn how influencer marketing has ripped into social media strategies and how it can help you
Over the past 24 months, there have been hundreds of marketing campaigns executed with the help of influencers. As brands infuse influencer marketing into their marketing mix, they are discovering new ways to benefit from it, and better ways to implement it. As a result, there have been a few changes in the influencer marketing landscape.
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These changes mainly affect marketers’ spending on influencer marketing, and what they achieve through the marketing channel. There are also changes in terms of ROI, and the platforms leveraged…
Chart of the Day: An international benchmark of the adoption of digital media and technology by consumers in different countries
We're fortunate to have regular quality research on how consumers use digital media from the UK government Office of Communications, OfCom. I have been following their research for several years now since they provide some of the best quality benchmarks with at least one thousand people. Each August OfCom publish a report on the UK consumers use of telecoms including digital media (download the 2017 Communications Market report).
This latest report, released today, features an international benchmark which helps compare the 'digital readiness' of different countries based on their consumer's use of telecoms. Here is the summary which shows which are the leaders in each of the seven countries featured in terms of different measures of digital technology adoption.
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But what does this mean?
We're all aware of the length of meta descriptions - the snippets of information we see in Google Search - but how important are they and do people even pay attention to them?
Previously, the maximum length was limited to 160 characters. Google has now confirmed that the length of descriptions has been increased to 230 - this is meant to provide more descriptive snippets. More description of content can encourage clickthroughs and more organic traffic if the content is engaging.
In a recent article by Search Engine Land, Google stated:
We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.
Advice my Moz's Rank Fishkin tells SEOs to:
Make a priority…
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Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing.
We are partnering with the Marketing Expo at ExCeL on March 21 - 22. This year’s Marketing Expo will attract thousands of visitors from across the industry for two unmissable days. With an unmissable line-up of 95 expert-led educational seminars, 200 diverse supplier exhibitors, and 35 interactive masterclasses.
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Research by Smart Insights shows that over 30% of businesses…
New in the email marketing world? Learn how to construct an effective email campaign
By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business.
No? You’re serious?
Well, fortunately, you have arrived at the right article, cause we are here to tell you all you need to know about this digital marketing trend that everyone is talking about. Ready? Let’s get started!
Why should I be already sending email marketing campaigns?
Email marketing offers endless advantages; it’s becoming one of the most popular digital marketing tools, used by both big and small companies all around the globe. How nice can it be to become global with just one click?
But, first things first, let’s talk…
Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018
Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included the most in digital marketing strategies in 2018.
Least used will be data management as well as paid search and social ads.
The research suggests there will be a shift from the previously popular use of paid search and social media advertising, to increased use of marketing technology, content marketing and organic social media. We already know content is king, as in a previous chart of the day we reported that research reports used for content marketing are the most successful for generating a return on investment.
SEO is still and I predict, always will be very important. It might never be top of…
10+ marketing techniques that need to be addressed for their place in 2018
In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’.
Yet, despite the incessant repetition, unless the core message at the centre of a campaign resonates as plausible fitting perceived experiences, thanks in part to online information overload, even elaborate myths frequently get syphoned to the junk folder labeled, ‘marketing hype.’
So what happens online in 60 seconds?
As technology continues to progress at break-neck speeds – enabling data to provide deeper consumer insights - former best practices and market assumptions are being toppled faster than loose talk between Twitter Trolls suffering from interminable low-self-esteem.
Millennials
Unlike fine wine, some marketing assumptions become soured by simply hanging around too long…
Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers.
Instagram hashtags just got interesting
Instagram now allows you to follow a hashtag, the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed.
Techcrunch reported that eventually, 'hashtag following could give the app more powerful ad targeting data and an opportunity to show more interstitial ads between Stories, but the company says it’s not doing either right now'.
Twitter have released 'Threads', a new way to post tweetstorms. Tweetstorms allow users to get personal, tell stories and…
