How you can use push notifications to increase your online conversions
You already know about email, social media, affiliate marketing, SMS, ads (Google Adwords, Facebook, Bing). All these channels have their own piece of the marketing promotion pie, where you can deploy different kind of campaigns to reach and engage users.
Online businesses use all or a part of these channels to attract visitors to their website, as well as engage with the ones who have already visited it. But there’s a new one that looks very promising for both businesses and users: push notifications.
Push notifications have a short history in the world, coming from mobile apps, where IOS and Android used them as the default way by which mobile apps communicate with their users.
The advantage of delivering the message in real…
Which of these design elements are you using to enhance your web experience and conversion?
If you're launching a new site or refreshing an existing site it's important to ensure your site looks contemporary and appealing. Since website design styles and technologies change so rapidly, can quickly appear dated.
A site that meets your business goals, communicates your key messages and provides a great experience is most important as explained in the Smart Insights guide to improving results from your website. But to design a successful web site, it is also essential to know what trends are emerging and what elements are important to consider. Surely, different web pages are created for different purposes, so they will not, probably, have much in common. However, there will be certain generally used elements that can be added to a webpage to make it more successful.
Here is a checklist of features to consider.
1.Sizeable and…
How to increase conversions with an SEO audit
Focusing on SEO while neglecting your conversion rate is a great way to wind up with a website that ranks highly for keywords your audience doesn’t use or attract a bunch of users who aren’t really looking to buy what you’re selling. That’s why you have to think about choosing the right SEO tools for you and focusing on more than just the technical aspects of your audits.
That’s right: you can use your SEO audits to improve not just rankings, but your conversion rates as well.
Smart Insights have just launched their latest Quick-Win, SEO Technical Audit. Carrying out an audit is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined, they can make a significant impact on your site’s performance…
Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers
Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is increasingly important. Marketers also realize the potential of what it can bring to their marketing plans. Benefits of increased personalization and marketing automation are becoming clearer. We know a lack of digital skills is also a problem though.
Search and social ads were the least difficult digital marketing tactics, email and social media marketing are also much more mastered by marketers than Data management, marketing technology and content marketing. SEO is in the middle as expected, as it takes a lot of work, time and patience - but many are seeing the benefits of it and have SEO strategies which are…
4 behaviours that set top-performing marketers apart
Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to 2013 25% of the Fortune 500 chief executives who left their firms were forced out) the authors conducted a study based on research conducted over 10 years with a database of 17,000 C-suite executives - including more than 2,000 CEOs - which covers all major industry sectors and a full range of company sizes.
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It’s a fascinating article based on some really interesting research, revealing that one of the major reasons for CEO failure is that there’s a disconnect between what boards of directors think makes for an ideal…
Your social media weekly update
Welcome to our weekly summary of what's happened in social media. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Snapchat have released the Lens Studio, a free desktop app for students, creatives, and developers to help bring their Snapchat creations to life. When developers have created a Lens they are given a special Snapcode that they can share anywhere, which anyone can scan to unlock the Lens. Snapchat reported:
With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!
…
Google’s related searches are a treasure trove of content ideas
As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent is. In this article, we show you how to use related searches for both ends in order to boost your SEO.
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See,…
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish!
Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges.
Earlier, all brands needed to do was capture the interest of their audience for a couple of seconds, and they would get half the job done.
Now, they would have to evolve if they wanted their businesses to succeed. And it was this drive for survival that led to the creation of ephemeral content marketing.
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Never Heard of “Ephemeral Content Marketing”?
This might be the first time you’ve come across this term, but it surely won’t be your last.
One of the biggest…
Chart of the day: Have we become generation 'Treat yo self'? Social media trend analysis reveals why and what we are spending our money on this Christmas
Have you ever been Christmas shopping but found you only bought gifts for your self? This is a common theme on social media this year. 'Treat Yo Self Day' originated from Tom and Donna off 'Parks and Recreation' and the day caught on.
According to one source shoppers are self-gifting more than ever in 2017. But what’s driving this behavior? Crimson Hexagon looked at the conversation on social media, to unveil the reasons why people shop for themselves and discover what they buy for themselves.
The conversation around self-gifting has significantly increased over the years, going from 6.9k total posts in 2010 to 63.4k total posts in 2016. Popular hashtags around…
Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors
Yes, 'in the world' might have been a bit of an exaggeration, but do you know what is the most important ranking factor for Google right now? It's long been speculated with extensive ranking factors research, but do we SEOers really know? It's vital to note that this research is based on correlation and not causation and that all aspects of on-page and technical SEO need to done to improve chances of ranking on SERPs.
Direct visits and engagement metrics
According to SEMRush's research 'Ranking Factors 2.0' direct website visits are the most important ranking factor.
Time on site, pages per session and bounce rate are also highly rated as important. Taking these into consideration, it is not surprising these are…
