Certifications that will tell you if App designers are worth their salt
Finding a mobile application developer has never been easier. All it takes is a quick search on a freelance website to find hundreds of app designers who are ready to take on your project at a budget-friendly price. Oh, – if only life was that easy.
Out of those hundreds of potential candidates, only a handful actually have the qualifications and experience to build a fluid app that works well across multiple operating systems.
Don’t trust your project to a low-cost amateur; you’ll almost certainly wind up wasting your time and money. Instead, look for a developer who has the certifications that match your needs. Let’s take a look at some of the most sought-after certs, and why they’re so important:
App Certifications That Convey Talent, Experience and Reliability
Information technology is…
A sizeable majority of millennials shop via their phones, yet many still worry about payment security.
For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials’ smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices as opposed to computers. Millennials now make up 26% of the total population and it is no wonder that they are influencing the online shopping trends.
Coupofy conducted a study on more than 2000 Millennials in the USA so as to understand their mobile shopping habits. We established that 73% of the Millennials use their smartphones to find locations, 67% to play games while 59% use their mobile devices for online shopping.
42% of the Millennials feel unsafe making online payments using their smartphones while 32% feel safe and secure about online payments. When even the digitally native generations worry about…
Benchmark your use of B2B automation to find out the most effective techniques
Given that Marketing Automation is now an established technique, business-to-business marketers know the power of using marketing automation to send more relevant communications to nurture leads while also saving costs and time.
The rise of marketing automation has been extremely rapid, so in our latest research survey on the effectiveness of B2B Marketing Automation we're keen to see how your efforts are turning into results. If you work in B2B marketing - Take our Survey and get a free report.
To help identify changing practices, we're doing a re-run of the survey which we did last year and we would be grateful for your input this time around also. Last year we saw that many businesses are at an early stage in using Marketing Automation and are interested to see how this and the marketing automation techniques used have…
New report shows most effective attribution methods according marketers
What should be the top 3 priorities for people working in analytics for marketing?
Attribution, Attribution, Attribution. Without attribution, what's the point of measuring anything? You might be able to say traffic is up, or traffic is down, but you won't have the slightest idea why, or what to do to change it.
But attribution isn't easy, it takes a lot of knowledge and some clever tech to get it right. For those looking at improving their existing attribution methods, it is helpful to know what top marketers find the most effective way of achieving accurate attribution.
A new report from AdRoll can go some way to providing the answers. By asking a mix of client-side marketing professionals and agency marketers (75% in-company, 25 % agency) in the UK, France, and Germany, they discovered what types of attribution marketers found the most effective.
Algorithmic came top of…
See the explosive growth of mobile in real time
Because of the massive shift towards mobile over the past few years, it's difficult to overstate it's importance to marketers. This Infographic shows how online users are spending their time and highlights the scale of the trend towards mobile. To create it we analyzed raw internet traffic statistics, to provide users with analytics to reflect average day-to-day usage trends. From the number of tweets sent from mobile devices to number of people accessing Facebook to even the number of Snapchat photos uploaded on an hourly basis. Here are some ways the stats presented here could help you:
Effective Targeting
Let’s say you are looking at the most appropriate launch pad for your product, you can use some of the crucial data that the infographic provides, such as:
Every hour 159,817 products are purchased on mobile devices from Amazon marketplace sellers
Alibaba generates 542,237 in mobile ad revenues
…
We collected some of the best social media campaigns from 2015 and 2016 and analyzed how they could have been improved with personalization tactics.
We’ve seen some cool ones, but let’s dig deeper!
Social media sites like Facebook personalize their visitor’s experience in almost every possible way. They try to understand who their visitors are and what type of content would delight them in order to provide a better experience.
In contrast, social media campaigns often fail to use personalization to their advantage. Below you can find five of our favorite social media ads from 2015 or 2016, and a short description of how we would make them more personal.
The Last Selfie
Photos sent on Snapchat disappear after 10 seconds, with no chance of being seen again. World Wildlife Fund used this mechanism to illustrate what could happen to endangered species around the word. The organization posted pictures of tigers,…
Almost half worry about ad blockers, but even more find multidevice measurement an issue
Programmatic advertising is growing fast, but it still has major faults. It now accounts for over 2/3rds of US digital media buys, but the reality is bots are racking up fraudulent ad views. They account for between 3 and 37% of all fraudulent ad views (the stats in this area are so murky it's impossible to know where between those two extremes the true figure lies), and reportedly are costing marketing over seven billion dollars this year.
Fraud is thus a big concern for those buying programmatic slots, as is ad blocking, which has increased markedly now that mobile ad blockers are becoming more prevalent. Interestingly though, they are not the problem which most concerns senior ad buyers.
Multidevice measurement apparently presents the biggest challenge, which makes sense given the impossible task of accurately measuring ROI without being able…
We interviewed Paul Farnell, CEO and Co-founder of Litmus about their new partnership with Microsoft
If you work in email marketing you may well have heard of the new partnership Litmus have just announced with Microsoft. Because it's such a big industry first, we talked to Litmus' CEO to find out more about the workings of the deal and how it will affect both email marketers and the future of email itself.
Congratulations on the new partnership with Microsoft, can you give us an idea how this will affect how email marketers use Litmus? Will Litmus’ capabilities be changing?
Thank you! We’re very excited about the partnership and anticipate some great work with the Outlook team. There will not be any differences in how email marketers use and test in Litmus. The goal is that when viewing an Email…
eCommerce can go hand in hand with bricks and mortar, and a bed shop in the Cotswold's proves it!
According to Eurostat, retail footfall in the UK has been down month on month for twenty-three of the past twenty-four months. Bad news. Opening new stores in this climate may seem an odd thing to do, but it is all part of the omnichannel mix.
Beds in the Market Place? Madness.
Back in January, the Sun newspaper published an article about residents of a Cotswold town being up in arms about a branch of Bensons for Beds being opened in their historic market place. The report, culled from reader comments on a local newspaper site and social media, implied that the townspeople thought it was not “upmarket” enough for them.
Had the reporter scratched more than just the surface, he would have discovered the real query was about the practicality of this type of retailer…
Finding the right user, with the right content, at the right time is the perfect scenario. But how do we avoid our message getting distorted by Multi-Tasking?
As a marketer, we take great care in positioning our product/service/offering, which makes distractions from our message very frustrating.
Following on from yesterday's Chart of the Day, the Communications Market Report from Ofcom has provided yet more nuggets of information. This time in the form of Figure 1.21, which highlights the proportion of solus vs simultaneous minutes by grouped activities.
This basically means, The amount of time spent doing one communications activity over doing multiple. The segmentation of these categories can also go a little deeper, into "meshing" and "stacking", which Ofcom describes as...
Meshing: When the simultaneous activities are related e.g. searching for info on a TV programme online while watching it.
Stacking: When the simultaneous activities are not related e.g. instant messaging with a friend while watching…
