As a marketer, we take great care in positioning our product/service/offering, which makes distractions from our message very frustrating.
Following on from yesterday's Chart of the Day, the Communications Market Report from Ofcom has provided yet more nuggets of information. This time in the form of Figure 1.21, which highlights the proportion of solus vs simultaneous minutes by grouped activities.
This basically means, The amount of time spent doing one communications activity over doing multiple. The segmentation of these categories can also go a little deeper, into "meshing" and "stacking", which Ofcom describes as...
Meshing: When the simultaneous activities are related e.g. searching for info on a TV programme online while watching it.
Stacking: When the simultaneous activities are not related e.g. instant messaging with a friend while watching TV (not in relation to the programme).
The activity most likely to be undertaken on it's own was watching TV or Films on a TV Set, with 83% of our time dedicated entirely to that singular task, with the remaining 17% doing something else. This could include anything from texting a friend, to Googling the actors to see where you recognise their face from.
At the opposite end of the spectrum, consuming voice and text communications are more often than not consumed whilst, doing other media activities; the example given being 30% of adults engaged in a phone call while watching TV.
By Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
Turbocharge your results with this toolkit containing 7 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, …..
