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How is marketing automation being used in the real world? [#ChartoftheDay]

Author's avatar By Robert Jones 07 Sep, 2016
Essential Essential topic

Benchmark your use of B2B automation to find out the most effective techniques

Given that Marketing Automation is now an established technique, business-to-business marketers know the power of using marketing automation to send more relevant communications to nurture leads while also saving costs and time.

The rise of marketing automation has been extremely rapid, so in our latest research survey on the effectiveness of B2B Marketing Automation we're keen to see how your efforts are turning into results. If you work in B2B marketing - Take our Survey and get a free report.

To help identify changing practices, we're doing a re-run of the survey which we did last year and we would be grateful for your input this time around also. Last year we saw that many businesses are at an early stage in using Marketing Automation and are interested to see how this and the marketing automation techniques used have changed.

marketing automation

We ask about the specific techniques used, so to learn about these please take our survey for the free report - Click Here to Take the Survey

The survey is short and practical and should take just 3 minutes to complete, we will donate £1 to Practical Action for every response we receive and we will provide a copy of the final report. We are very grateful for your input as without it we couldn’t produce such insight for all our members.

Your free copy of the report will include a benchmark for you to compare against and recommendations on how to use marketing automation from the author, Dr. Dave Chaffey of Smart Insights. We will send you the final report when it’s ready in a few months’ time.


Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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2016 Digital Marketing Trends

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