20+ essential features that you need to include in your Twitter marketing strategy

Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage of its marketing capabilities. Twitter recently announced it had 328 million total users by the end of Q2 2017 and a daily active usage increase of 12% year-over-year. Our new Quick Win, How to optimise your Twitter Marketing, walks you through optimizing your profile, content strategy, how to use hashtags and other essential Twitter features to help your social strategy. But, to make it easier for our readers and members, here are our A-Z of features you should be using to get the most from Twitter.

How many of these 23 essential features are you using in your Twitter strategy?

Analytics - Twitter has its own version of analytics. This allows you to view…

Twitter gives brands the opportunity to reach niche audiences through video

As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies. Video allows for a new dimension of real-time engagement, giving your brand more personality and emotion. Brands are increasingly using live streaming to reach audiences. Its importance has grown significantly thanks to social platforms such as Facebook, YouTube and Snapchat. Twitter has ramped up their video effort this year. In May, Twitter announced it would be live streaming video 24 hours a day, 7 days a week inside its app and desktop site. Video is now Twitter’s largest revenue-generating ad format partnering with key brands such as BuzzFeed, The Verge and Bloomberg. Other major news channels such as BBC have seen the value in live…

Small businesses can save time and get better results with these handy Twitter marketing apps

Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage engagement with your audience. However, social media management can be quite time-consuming, as it involves managing multiple social media accounts at the same time, and posting content on a regular basis. If you find it too time-consuming to be constantly posting updates on Facebook or Twitter, there are some amazing tools and apps out there that can help you save time and increase the effectiveness of your efforts. They help you juggle your social media accounts from your desktop and smartphones to make sure you have a very productive social media marketing campaign.


DrumUp is like a breath of fresh…

Follow these examples to get the most from Twitter marketing in 2017

Twitter remains one of the most popular social media platforms and it’s recognized by brands as a way to facilitate customer and user engagement. But, with over 350,000 tweets posted per minute, achieving brand visibility is a challenge. Success is not just about how many followers you have, it’s about engagement with users, building strong relationships. Twitter allows you to reach a larger audience and increase brand awareness. But there are challenges to overcome such as exposing your brand to negative comments, dealing with customer complaints, and remaining visible.

18 Brands + 2 CEOs, 12 Months of Twitter Data

Using Interbrand as a reference, we chose 18 successful global brands from 9 industries. For a different perspective, we included two well-known CEOs, both with a big presence on Twitter. For the period of…

Twitter introduce rounded profile photos, live engagement updates and much more.

You may have noticed last week Twitter updated its look and redesigned some of its key features. Most of the changes are mainly aesthetic but have been applied to make Twitter look consistent across both IOS and the Andriod app. Twitter announced the redesign last week quoting: 'We're refreshing our product too and making it feel lighter, faster, and easier to use. We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.'

What's changed?

The most obvious feature that Twitter has changed is switching from square profile photos to rounded images. Although not everyone has taken too kindly to the new profile icons. Additionally, the update has changed the look of interaction buttons on tweets, for…

Chart of the Day: Consumers are Driving the Conversation for Technology Brands on Twitter

As marketers, we love to build inspirational campaigns to engage our target audiences and a large part of any campaign in 2017 will reside on social media. Alongside Facebook, Twitter is our go-to network for sharing campaign content allowing our followers to see our message and hopefully like, retweet and spread the word through their own words. This varies massively from industry to industry where some campaigns can feel like you're pushing your message out more than your audience is interacting with the content, which isn't ideal. According to research by Brandwatch, a massive 91.1% of all Twitter activity around technology brands (including new phone releases and the internet of things) was due to the Twitter community rather than the brand. From a marketing standpoint, this is exactly how you would…

Are you using hashtags correctly?

The discipline of marketing is filled with jargon, especially within digital marketing where constant technological change causes prevailing shifts in the landscape. Never have there been more three letter acronyms (TLA). The elusive ‘hashtag’ symbol, which most people know from entering conference calls, still causes confusion amongst my clients and peers when used on social media platforms. Not so much what they are but when and how to use them. The approach laid out here is by no means an all-encompassing thesis study, merely a brief attempt to demystify the matter in my own subjective opinion. Hashtags, although used in IT since the seventies in a different context, were popularised by Twitter in the late noughties as a way of clustering similar topics into easily retrievable categories, i.e. search #summer to find all conversations categorised as a ‘summer’ topic. This enables you to join conversations on topics that…

How Do Thought Leaders & Social Media Influencers Use Hashtags On Twitter?

Last week I published a seemingly controversial article and infographic about how hashtags have become almost worthless for businesses. I found that many generic hashtags like #Marketing or #SocialMedia were magnets for bots or spammers. What I did not expect was such a fevered pushback from some of commenters and readers. They felt I took to harsh of a stand on hashtags and that they were still the best thing since sliced bread. And there were a lot of people who believed that.

Since so many people thought that hashtags were still relevant in business, I decided to take a look at how thought leaders and influencers are using them. For this sample I selected 30 thought leaders analyzed 15k of their most…

Our review of Twitter dashboard - the new web app that will let you schedule Tweets and review analytics all in one place

Importance: [rating=4] (For Small Businesses) Source: Twitter blog This week Twitter announced the launch of its latest offering to help attract and retain small businesses yesterday. It's called Twitter dashboard and it's been designed to help smaller companies get more out of Twitter, by providing scheduling and analytics all in one package. We hooked up our account took Twitter dashboard for a test drive so we could let you know if it was worth using for your business. Our initial thoughts from evaluating it are: It's cleanly designed and easy to use. Everything is intuitive and extremely simple, so it's perfect for those just starting out who haven't already mastered slightly more complex scheduling and analytics packages. The analytics are well presented, but the…

Omnisearch will let Twitter 'provide search as a service'

Importance: [rating=2] (For Social Media Managers) Recomended source: Twitter's blog Twitter's dev team have been rather busy of late. They've refreshed the Home timeline to highlight the best Tweets first, introduced tailored content via Highlights for Android, and personalized the search results and trends pages. This, of course, is all in response to lackluster Follower growth and losing market share to competitors like Facebook and Instagram, which, unlike Twitter, sort their content via an algorithm which predicts what users will want to see. Twitter is sticking with the reverse chronological feed because, after all, that's what makes Twitter Twitter. But because of the obvious popularity of algorithmically curated content, it is going to be showing more and more content based on relevancy to the user, rather than just what happened to be the last thing Tweeted. …

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Social media marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments