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Twitter introduces a new ‘share’ button

Author's avatar By Carolanne Mangles 01 Mar, 2018
Essential Essential topic

Smart Insights Alert: Organic content distribution is about to get easier for Twitter users

Twitter announced yesterday that they're introducing a new 'share' button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and contacts via direct message, email, and text and will allow them to 'bookmark' tweets they want to read later.

Users responded to the official Tweet by Twitter by stating they would rather have an 'edit' button. Twitter is still to release an 'edit' button, but not everyone agrees this would be a wise choice and would kill Twitter's USP.

Twitter edit button

The new share button means possibly a higher organic reach. It makes content easier to share with friends and colleagues, so creating social content that is engaging and shareable is vital. We tried this out on each other, and we must admit, it's a simple process so we can see many Twitter users really taking advantage of this new feature.

The new share button is only available on mobile, for now, and is next to the like and retweet icons under tweets:

New Twitter share button

I could then share tweets via direct message, text, email or add to my bookmarks. When sending via text and direct message, it embeds the tweet into the message which means the recipient can easily click on it and be taken to the Twitter app to view the native tweet. However, it also shows the full tweet (including link) in text mode, which means users don't need to even go on Twitter to view the whole tweet that has been sent to them.

Tweets in text

Tweets you bookmark can be viewed by clicking on 'bookmarks' on your left side navigation. Users are happy because this will mean they can bookmark tweets to view later, rather than liking them where they're visible to the public.

What do you think of this new feature? Let us know by tweeting us at @smartinsights

Author's avatar

By Carolanne Mangles

Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.

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