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How to create a Twitter Marketing strategy for 2018

Author's avatar By Expert commentator 23 Apr, 2018
Essential Essential topic

Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan?

Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link clicks, profile clicks and many more.

One tip here is before initiating any activity, ask yourself why you are doing this and how can you do this without any friction.

Apart from being efficient, your action should be effective!

But, before all that, would you like to know why you should train yourself to go for a power-packed Twitter marketing?

Have a look at the following statistics. It clearly indicates how brands are taking complete control of this tactic.

Twitter stats 2017

The above chart indicates that a brand with 1m-10m fans posts nearly 24 tweets daily to keep their brand alive. This is the demand today. So, do not get laid back. Catch up by learning the best methods.

Here are the seven methods. Give it a shot. You never know, you can hit a gold mine.

1. Follow the discussions on Twitter and Participate Actively

Twitter is undoubtedly the home for discussion and a platform to stay informed. Keeping a track of top trending discussions and tweeting or participating on such trending topics is like gathering as much attention as you can. You can use Tweetdeck to keep track of trending hashtags and keep up with the conversation. Talkerwalker Alerts also allow you to track, listen and monitor conversations around certain topics and brands across the internet, including Twitter.

Explore moments, Spot trends and Study minds

For example; let us take what is trending in Twitter in the field of technology in recent days – Its Cryptocurrency, Bitcoin and Blockchain technologies, protocols and investment outlook as a whole. As we all are aware that the technology has moved from mere buzzword to almost a reality, there are top-level discussions happening in Twitter in these days.

By participating in such topics, you can get to know and follow key influencers and even gain the attention of the connectors to such topics by chatting with them.

“Twitter is clearly taking the lead as the home for discussions related to new monetary technologies.” Joe Gits, Co-Founder of Social Market Analytics.

Have a look at the following image for hashtags and topic list related to Blockchain and its related technology. It is easy to retweet and gain maximum reach by tweeting on topics that matter most to the world on a day-to-day basis.


You can track topics and hashtags trending in real-time these days like how it was discovered via the discussion topic Blockchain.

Gain such insights and formulate your strategy.

2. Go live with Live Video Tweets

Research supports the fact that 80% of the people who view a video on Twitter tend to remember it. Posting live video broadcasts can be the best way to make a real-time appearance on social media and to promote your brand. Live video serves several purposes. Recently Twitter added the facility to go live right from the App.  Marketers can reach the audience who are otherwise far to reach via this activity.

Go Live

“Video will make up over 75% of the world’s mobile data traffic by 2020." Cisco

That is the belief and power of video marketing.

The best advantage of this method is once you are live anyone who views your live broadcast can join you and interact. It can generate a bigger audience and encourage interactions in a compelling way.

In short, it is a method that facilitates both action and reaction instantly and in real-time.

You just need to keep it fresh and realistic to engage your audience.

3. Thread Tweets Together

Express more with threads. This is one of the new facilities extended by Twitter in recent days. It allows you to start a tweet and keep adding more tweets to the same by just threading to the original tweet.

Tread tweets

The facility that allows anyone to connect and publish threaded tweets. Once you publish your thread, you are still allowed to add new ones to it at any time.

You can even spot a thread easily. This along with the extension of the character count makes it easy for anyone to fit their thoughts and serialize with new threads to make longer.

Your tweet can be a story, thought, ongoing talk about any event thus un-limiting your imagination and innovation with Twitter.

4. Mark key Events for each month

Can you recollect the 2018 #GoldenGlobes that dazzled on Twitter recently?

Twitter had an unprecedented level of tweeted moments during this event.

Following such events and happenings and updating them in your calendar will help you plan your content and go fresh with your tweets during such events too.

Every month is packed with some key dates that are filled with events related to some events, sports, music, culture, festivals, fashion, movie promos and so on.

Identify those key dates and show your personality by being actively and relevantly tweeting on those days.

Plan your campaign as per the key dates and tailor your content by being creative throughout every month.

  • You can tweet about the happenings
  • Go live if you are present in-person
  • You can quote a tweet of such events
  • Tweet with clickable images
  • Add a Gif to your content
  • Tag anyone (relevant)

How to go about doing this?

  • Identify events locally
  • Identify events in places around your location ( regionally)
  • Identify events happening in other key destinations
  • Identify events happening globally

Once you identify;

  • Create a marketing calendar
  • Plan your campaign as per the dates identified

5. Harness the Positive Power – Tweet for a Cause

Customers expect brands to take a stand on social and environmental issues. Voicing out on such issues proves your strength. Participating in such programs allows will let you create a greater impact among your followers.

“Companies must now share not only what they stand for, but what they stand up for.” The 2017 Global CSR Study

“Freedom to express” is one of the missions of Twitter and the company has been calling participants who can connect, learn and grow together with the likeminded people.

Analyze and join such initiatives by supporting anything from Internet safety, media literacy; empower women, emergency response and disaster and many such issues.

Enhance your engagement, volume of discussion and sentiments and share them with your followers.

Tweet for a cause

One tip here is while tweeting on such issues; you can also create your own hashtags and encourage your followers to engage with you.

So, with these tactics you have more room to explore and plan your Twitter marketing.

If you feel you don’t have time to get these tasks sorted out, then, no worries. You can get them accomplished by using a good social media marketing automation tool and save a lot of time.

“Today there are sophisticated social media marketing automation tools to tweet, run campaigns and promotions. And they are designed and optimized to work within the rules of tweeting as Twitter has written in the policy and user agreement,” says Jeff Bullas.

That said, now you can try them and see for yourself. Understand simultaneously, it is also important to carry out audits to measure up your activities.

Wrapping it up

“Twitter is about moving words,” says Jack Dorsey, founder and CEO of Twitter.

Today, social media marketing acts as a prime strategy for all businesses. There is no choice. How well you do is the question. With all this, remember that targeting relevant audiences will keep you as the winner. The better targeting you do, the more happy audience will be.

I am sure; if you apply the above-mentioned tactics you can see good results. Once you have the theory, you can make that as your habit. Go Twitter!

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By Expert commentator

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