What is agile marketing?

Agile marketing is setting up processes that enable businesses to create marketing strategies and use tactics that are more responsive to today’s dynamic marketplace. In digital marketing, ‘agile’ involves identifying opportunities to use new, disruptive technologies and techniques on digital marketing platforms and responding to competitor use of these.

What is Agile Marketing

Agile Marketing is a marketing approach which takes its inspiration from Agile Development. It thus involves.:

  • Responding to change over following a plan
  • Rapid iterations over Big-Bang campaigns
  • Testing and data over opinions and conventions
  • Numerous small experiments¬†over a few large bets
  • Individuals and interactions over target markets
  • Collaboration over silos and hierarchy