The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively.
If your business doesn't have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.
What is digital marketing?
Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'
Digital technologies and media include:
Social media company pages
Email and automation
Digital Partnerships with other digital companies
However, to be truly successful, digital techniques must be integrated with…
B2C strategies can also be used for B2B audiences, after all, all marketing is human to human
B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right?
Or are there strategies that translate from consumer-focused organizations to B2B ones?
In a word, yes...and it is those strategies that need to infiltrate our marketing efforts in the business-to-business world to compete in the current and future age. All marketing is, after all, human to human.
In their article (and accompanying infographic), Imaginasium, a B2B marketing agency, demystifies B2B marketing with stats, tips, and strategies you can put to use today.
First, let’s review a couple of those surprising stats about B2B marketing strategies; for more of these, see the full infographic below.
51% of companies don’t have a clear marketing strategy
68% struggle with getting enough quality B2B leads
In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales.
No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. Just an exact step process you can follow to regularly fill in your sales pipeline with high-quality inbound leads.
Let’s get started.
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Step 1: Define and focus on your target market segment
From a glance, this is the easiest step but, at the same time, wrong targeting makes every marketing campaign doomed before it ever started.
There is a famous Russian proverb: A person who chases two rabbits…
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth.
Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma!
According to Forbes, eight out of ten entrepreneurs who start businesses fail within 18 months. If you don’t want to repeat their fate as a businessman, you need to understand how to sell your product or service. To do that, you need to be able to build an effective marketing funnel.
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