Use these tools to speed up your influencer outreach
These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of site and key people within your niche that may link to or share your content in order to help amplify your message. Tools such as Kred, Klout and Followerwonk (Twitter specific tool) focus on assigning scores to online users, surfacing those who are likely to be most influential for your given content, search or topic.
Why are these tools important to digital marketers?
They help digital marketers to identify, analyse and contact relevant PR, blogger and other key influencer contacts, usually with the aim of creating backlinks or sharing content.
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Chart of the Day: 70% of visits to Tripadvisor are from Organic Search but the other channels are playing their part too.
With will over 1 billion visits to its site every year, Tripadvisor has risen to one of the leading websites in the travel industry. Looking for hotels in the lakes? A quick check of the Tripadvisor reviews and you know which Hotels to avoid. A few clicks later and your holiday break could be booked ready for you to pack your bag. Even if you don't end up booking your dream getaway a few minutes (ok maybe hours) reading the reviews is always entertaining. "The beach is too sandy" is personal favorite.
In today's, Chart of the day, we are taking a look at the sources of all that traffic broken down by channel. As with most popular sites, we see that Organic Search has the biggest slice of the pie with 70%, next we…
Facebook allows third-party measurement and commits to an audit by the Media Rating Council
Facebook has been under fire since the revelations last year that it had been mistakenly inflating the view counts/durations on its videos. This may have influenced how brands spent marketing budgets, but the metrics were just plain wrong. As we saw in my chart of the day yesterday Facebook had been wrongly overstating views by as much as 80% .
In response to this and other revelations of widespread ad fraud in the online advertising industry, P&G's Chief Brand Officer announced a series of demands to online ad providers, which they would have to comply with or else P&G would spend its seven billion dollar ad budget elsewhere. The demands were as follows:
Adopting one viewability standard – P&G will be accepting the Media Ratings Council (MRC) - validated viewability standard, and expect all its agencies, media suppliers…
What kinds of post are best for building a site's traffic and reputation?
No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. Most website builders already encourage you to start and maintain an active blog, but you need to take it upon yourself to follow through; publishing more content (and better content) will attract more people to your site (through multiple channels, including search engines, social media, and direct visitors) and will encourage more conversions and customer retention as well. But what kinds of posts are best for building a site’s visibility and reputation?
What Makes a Blog Post “Good”?
Let’s first examine some criteria we can use to classify a blog post as “good” or “effective:”
First, your post needs to grab attention. If your headlines don’t stand out, or if your topics…
Increase your organic traffic this new year with these future-proof SEO tactics
Search engine optimisation is a constantly changing field, one that requires effective planning and actionable tactics to succeed.
This post is aimed at those who have a fast website, perfect on-page SEO and a good site structure, yet are looking for ways to take your website to the next level.
In this post, we’ll reveal our top 5 eCommerce SEO tactics that you need to implement in 2017. Allowing you to remain ahead of the competition and drive targeted traffic to your website.
1. Competitor Backlink Analysis
A competitor backlink analysis is one of the most simple, yet effective e-commerce tactics you can undertake. In short, you look at your competitors’ backlinks and see how you can also gain similar links.
If done properly, this can allow you to uncover patterns, problems and opportunities, simply from analysing the links your competitors have already built!
One…
A detailed tutorial on how to research your AdWords target keyword list to improve your ROI from PPC
Keywords trigger your ads. Building and maintaining the right list of keywords is vital to getting the best return on your paid search spend.
Keywords are organised into ad groups. You assign ad creatives (ad text) to these ad groups, which appear when triggered by these keywords. Therefore, knowing which keywords will perform best is important.
Keyword research is the process of building keyword lists, based on the frequency at which consumers search for these words and phrases.
Why Is Keyword Research Important?
Keywords are the nuts and bolts of your AdWords campaigns. They let you control your visibility in search results, as well as affecting the amount you spend.
If you’re setting up an account for the first time, it’s essential to build a robust keyword list as soon as you can. The quality of this list will…
Chart of the Day: New research highlights increasing importance of the different types of influencer marketing
If you think of the changes that the rise of digital media have wrought in marketing, the rise of importance of earned media to support online PR and influencer marketing has to be one of the largest.
A new in-depth report from Traackr starts by explaining 6 different types of influencers. This highlights the different opportunities from influencer marketing - like their previous infographic on 10 types of individual influencers.
The report then goes on to assess the overall importance of influencer marketing in larger organisations. This chart shows that, although it's not seen as a primary investment by many (just around one quarter), integrating into other activities is seen as important by more (just over half).
The importance of influencer marketing…
Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks.
AdWords scripts were voted the 3rd most useful Adwords optimization tool by a panel of 41 seasoned AdWords experts.
One of those tasks is A/B testing, where it can be incredibly difficult to keep track of when all of your tests have finished in large-scale Adwords accounts. However, split testing is essential for increasing your CTR, Quality Score and conversion rates.
In this article, I’m going to be explaining how you can use AdWords scripts to monitor and report the progress of your A/B tests, so you won’t have to trawl through your data to see when your tests have finished.
I’m also going to be showing you how you can use scripts that aggregate data, so you can reach statistically significant decisions on ads faster, where individually there would not be enough data. Furthermore, I’ll…
How keep your SEO strategy up to date with the latest mobile index changes
We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become a part of our daily routine, from reading the daily news to reviewing emails. Now, everyone knows the role that mobile-first and responsive design plays in achieving website rankings and improving traffic. Instagram is one of the best examples of mobile-first design.
Google's desktop indexing has been around since the beginning of Google Search. But, as this Smart Insights post announcing and discussing Google's Mobile First index launch shows, it is now 'abandoned' and pushed to backup status. It's no secret that Google has rolled out its new mobile-first index. Mobile-first search indexing will focus on the mobile version of your web page than that of the desktop version. So in this…
Make sure you don't fall foul of these common but expensive AdWords mistakes
When it’s used correctly, Google AdWords can be a fantastic way to drive relevant visitors to your website and generate new enquiries or online sales for your business. AdWords works well for all sorts of products/services and you don’t need a huge budget to get started. Plus, it’s quick and simple to set up a basic AdWords campaign even if you’ve never done it before.
And that’s where the problems start. Yes, it is very easy for a beginner to set up and run their own AdWords account, but if you just accept all the default settings and don’t take the time to properly understand all the finer points of how AdWords works, you’ll end up spending a lot and getting very little return on your advertising budget.
Here we provide a list of the top 10 most costly Adwords…