No matter what kind of site you’re running or what your online goals are, you need a strong stream of content to keep your momentum moving forward. Most website builders already encourage you to start and maintain an active blog, but you need to take it upon yourself to follow through; publishing more content (and better content) will attract more people to your site (through multiple channels, including search engines, social media, and direct visitors) and will encourage more conversions and customer retention as well. But what kinds of posts are best for building a site’s visibility and reputation?
Let’s first examine some criteria we can use to classify a blog post as “good” or “effective:”
You should also plan to utilise other forms of content in your marketing plan, and map them on our content marketing matrix to consider what mix of methods will be most effective.
With those qualities in mind, these archetypes of content are some of the most valuable for building out your blog:
If you have a website with a blog, don’t consider it complete until you have a regular working rotation of these seven post types. Remember, originality is still crucial here, so develop these frameworks with new ideas, new angles, and new information if you want to keep your audience engaged. Over time, you’ll see some of these classes outperforming others, so adjust your posting schedule accordingly and keep giving your audience more of what they want.
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