Elearning

Content Marketing E-learning course

What will I learn in this module?

In this course, you’ll learn how to:

  • Set goals for your content marketing strategy.
  • Understand and map out your audience to ensure your content marketing is relevant and engaging.
  • Create a Content Marketing strategy.
  • Set-up and manage your editorial content.
  • Boost your online PR to promote and distribute your content.
  • Monitor and evaluate your strategy.

We see Content Marketing as the fuel that can drive online audience engagement for many types of companies. If you can create a Content Marketing hub that is more powerful than your competitors then you should be able to pull further ahead.

Try the first unit for free

You can complete the first lesson of this module as a Free member

Your tutors

Stephen Bateman

Stephen Bateman is the Smart Insights expert commentator on Content Marketing. He is director and co-founder of Wise Up Media (part of GreenWise Business) and Concentric Dots, both specialist content marketing agencies, as well as co-founder and MD of iGlimpse, a leading educational mobile apps publisher. His strengths are in content planning, content creation and content ROI, with specialist knowledge of the sustainable business sector.

He offers expert training and and content marketing consultancy, including social media training, to ambitious businesses. Before going independent Stephen worked as Business Director for a number of large corporates including Pearson (Dorling Kindersley), Hachette Book Group, and F&Media International, where he learned a thing or two about reporting business performance to the managing board. Stephen is co-author of Smart Insights’ Content Marketing Strategy Guide and a scholar of the Chartered Institute of Marketing.

You can connect with Stephen through any of these social networks: Twitter | LinkedIn | Google+.