Learning Paths

How to plan and promote a high-converting webinar

Learn how to plan, promote, host and measure a high-converting webinar

Module purpose

In this module, discover every aspect you need to cover for planning, promoting, hosting and measuring a successful webinar, with actionable steps and advice throughout.

The module takes you through every aspect of webinar planning you need to cover in 6 clear steps.

How is the Learning Path structured?

  • Objectives
  • Step 1: Plan your webinar
  • Step 2: Research your topic
  • Step 3: Prepare your webinar
  • Step 4: Promoting your webinar
  • Step 5: Host your webinar
  • Step 6: Evaluate your success
  • Summary

Learning Objectives

  • Devise a strategic plan for a webinar that aligns with your business goals and knowledge strengths
  • Understand how to effectively promote and run a webinar
  • Analyze the success of a webinar by evaluating performance data

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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