Learning Paths

Evaluate content marketing ROI

Learn how to prove the effectiveness and ROI of content marketing and understand how to estimate content creation and distribution costs

Module purpose

Reporting on content effectiveness must go further than simple metrics such as views and clicks. You need to understand whether the time and money invested in content matches up with the results you achieve.

Only then can you truly understand whether you’re getting a valuable return on your investment in content marketing.

In this module, we will cover three frameworks you can use to assess the best KPIs to review to prove the value of content marketing for your organization or clients.

How is the Learning Path structured?

  • Objectives
  • Four simple content marketing categories
  • Additional content marketing metrics
  • Using the RACE framework to review content effectiveness
  • How to calculate the cost of content marketing
  • Costing different types of content complexity
  • Costing content promotion
  • Summary

Learning Objectives

  • Identify relevant content marketing metrics for different types of organization
  • Understand how to estimate content creation and distribution costs

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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