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Learning Paths

Practical blogging techniques

Learn how to review the approach you or your organization uses for blogging and news content. A blog or ‘content hub’ is an effective technique for fuelling your inbound marketing with blog content shared through social media and email marketing

Module purpose

Many marketers buy into the concept of creating a blog but we often see blogs that aren’t that effective for their business. They don’t deliver on their potential, get much engagement or support SEO. In this module, we will share some techniques that have helped the Smart Insights blog support the growth of our business.

How is the Learning Path structured?

  • Objectives
  • What is a blog and why do you need one?
  • Key features of a blog
  • Creating a blog editorial plan
  • Identifying standard blog types
  • Improving your blogging guidelines
  • Summary

Learning Objectives

  • Review the blogging process used by a business to suggest improvements
  • Review the quality of blog content for a business to suggest improvements

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This module is in the Content Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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