Learning Paths

Define content strategy to earn links​

Learn how to view the options and devise an approach to attract links by creating engaging, shareable content

Module purpose

To be successful, you need a solid content strategy that blends different content formats together to engage your audience and influencers.

Your content strategy needs to be specifically developed to attract links so that other site owners will want to share it with their audience, either on their site or on social networks.

How is the Learning Path structured?

  • Objectives
  • The best mindset for developing content
  • What is a link-earning content strategy?
  • Why is linkable content important?
  • Examples of link-earning content types
  • Summary

Learning Objectives

  • Devise a content strategy to create the types of high-quality content that is effective in attracting links
  • Review options to brainstorm different content types that will earn links

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Search Engine Optimization (SEO) Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo