Increase your ROI with one of our marketing subscriptions

Learning Paths

Define marketing communication budget

Learn how to build a more detailed budget so that you can be more confident about expenditure and the results delivered by the selected media.

Module purpose

A marketing communications budget that is focused on different detailed cost elements of selected media is critical for ensuring expenditure is aligned with results.

This module will equip you with the skills needed to define your own marketing budget and keep it updated as you adapt, complete and refine your marketing campaigns.

How is the Learning Path structured?

  • Objectives
  • What should be budgeted for?
  • The importance of creating a detailed budget
  • Main categories of investment in a budget
  • How much to invest?
  • Summary

Learning Objectives

  • Review your current approaches to annual communications budgeting
  • Define the best investment/cost categories to include within a comprehensive communications budget for managing inbound marketing

Individual membership badge icon Individual
Business membership badge icon Business
Toolkit illustration

This module is in the Content Marketing Learning Path

View Learning Path

Individual members get full access to this and 4 other Learning Paths.

Learn more about Individual membership Already an Individual or Business member?
Login here

What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

Learning Path checklist illustration

Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

Learning Path video illustration

Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

Learning Path worksheet illustration

Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Smart insights logo