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Learning Paths

Define a planned approach to content marketing

Learn how to define an effective content marketing process for your business and market

Module purpose

Content marketing fuels all digital marketing activities.

Managing content marketing involves coordinating many activities to support online customer acquisition, conversion and retention.

A dedicated content marketing strategy and plan are essential for businesses to compete.

This module introduces a blueprint for content marketing based on a content hub.

How is the Learning Path structured?

  • Objectives
  • What is content marketing?
  • A blueprint for content marketing
  • Why is a planned approach important?
  • Structuring a content marketing strategy
  • Summary

Learning Objectives

  • Explain the benefits of content marketing
  • Structure a content marketing plan

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This module is in the Content Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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