Define a planned approach to content marketing
Learn how to define an effective content marketing process for your business and market
Content marketing fuels all digital marketing activities.
Managing content marketing involves coordinating many activities to support online customer acquisition, conversion and retention.
A dedicated content marketing strategy and plan are essential for businesses to compete.
This module introduces a blueprint for content marketing based on a content hub.
How is the Learning Path structured?
- What is content marketing?
- A blueprint for content marketing
- Why is a planned approach important?
- Structuring a content marketing strategy
- Explain the benefits of content marketing
- Structure a content marketing plan
This module is in the Content Marketing Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?