Learning Paths

Benchmarking your content marketing

Learn how to review the process of managing content marketing to identify areas where you may need to improve your capabilities

Module purpose

In order to improve or diversify your content marketing, you need to understand how your current efforts are performing within the market.

In this module, we explain a simple tool to help categorise your content into four categories known as ToFu, MoFu, Bofu, and RoFu – which can be used to compare your content gap to competitors.

We’ll also show you how you can use our benchmarking templates and capability grader to compare your approach to content marketing.

How is the Learning Path structured?

  • Objectives
  • Tools to audit your content marketing capabilities
  • Key success drivers for content marketing
  • Benchmarking content assets used against competitors
  • Benchmarking content distribution
  • Summary

Learning Objectives

  • Evaluate your process for managing content marketing
  • Compare your use of content assets with competitors

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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