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Make the case for investment in content marketing

Learn how to structure an argument for sufficient investment in content marketing to make it effective and competitive

Module purpose

All businesses use content marketing of some form, but to compete with content marketing requires sufficient investment and commitment to content marketing.

We will examine the main techniques for making the case for investment to colleagues or clients.

We’ll then break these down into those which highlight the opportunity and those that highlight existing problems with content marketing.

How is the Learning Path structured?

  • Objectives
  • Highlight the opportunity
  • Problems with existing content marketing
  • Summarizing your case
  • Summary

Learning Objectives

  • Explain the main benefits of content marketing
  • Use different techniques to persuade others to invest in content marketing

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This module is in the Content Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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