Make the case for investment in content marketing
Learn how to structure an argument for sufficient investment in content marketing to make it effective and competitive
All businesses use content marketing of some form, but to compete with content marketing requires sufficient investment and commitment to content marketing.
We will examine the main techniques for making the case for investment to colleagues or clients.
We’ll then break these down into those which highlight the opportunity and those that highlight existing problems with content marketing.
How is the Learning Path structured?
- Highlight the opportunity
- Problems with existing content marketing
- Summarizing your case
- Explain the main benefits of content marketing
- Use different techniques to persuade others to invest in content marketing