Learning Paths

Complete a content audit

Create a data-driven content audit of your website assets to identify improvements to your content marketing

Module purpose

This module will show you how to create a content audit by using the power of data-driven marketing and integrating analytics data into your audit. This will help you identify your best and worst-performing content, before making improvements that will increase leads and sales.

By moving down a level to look at how to audit individual content pages on a website, you will discover the importance of grouping similar content together for larger websites. We provide advice on how to do this using GA4 and other useful data-integration tools.

How is the Learning Path structured?

  • Objectives
  • What is a content audit?
  • Produce a content inventory
  • Integrate relevant analytics KPIs to audit
  • Using Google Sheets for your audit
  • Tools for completing a content audit
  • Summary

Learning Objectives

  • Complete a comprehensive audit of your website assets
  • Describe KPIs to compare content effectiveness and group related pages
  • Recommend tools to support a content audit and integrate data into a spreadsheet

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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