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Learning Paths

Complete a content audit

Learn how to complete a content audit of website assets so you can identify improvements to your content marketing

Module purpose

This module will show you how to use the power of data-driven marketing by integrating analytics data into your audit. This will help you identify your best and worst content before making improvements that will increase leads and sales. By moving down a level to look at how to audit individual content pages on a website, you will discover the importance of grouping similar content together for larger websites.

How is the Learning Path structured?

  • Objectives
  • What is a content audit?
  • Produce a content inventory
  • Integrate relevant analytics KPIs to audit
  • Using Google Sheets for your audit
  • Tools for completing a content audit
  • Summary

Learning Objectives

  • Complete a comprehensive audit of website assets
  • Describe KPIs to compare content effectiveness and group related pages
  • Recommend tools to support a content audit and integrate data into a spreadsheet

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This module is in the Content Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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