Learning Paths

Online copywriting essentials

Learn how to create engaging, persuasive content relevant to your audience for use in all online formats

Module purpose

Quality online copy is important, whether it’s for web pages, email, or blogs. Your content needs to be engaging, persuasive, and clear.

How is the Learning Path structured?

  • Objectives
  • Understanding your audience
  • How to write engaging titles and headers
  • Structure your messaging appropriately
  • What is good body copy and why is it important?
  • Balancing credibility and credentials
  • Writing persuasive copy
  • Using fixing points
  • Timeless formulas
  • Power words
  • Body copy for landing pages
  • Avoid common mistakes
  • Summary

Learning Objectives

  • Explain the key elements that improve online copywriting
  • Structure your messaging so that you say the right things at the right time
  • Harness emotional drivers to turn customer need into customer desire

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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