Online copywriting essentials
Learn how to create engaging, persuasive content relevant to your audience for use in all online formats
Quality online copy is important, whether it’s for web pages, email, or blogs. Your content needs to be engaging, persuasive, and clear.
How is the Learning Path structured?
- Understanding your audience
- How to write engaging titles and headers
- Structure your messaging appropriately
- What is good body copy and why is it important?
- Balancing credibility and credentials
- Writing persuasive copy
- Using fixing points
- Timeless formulas
- Power words
- Body copy for landing pages
- Avoid common mistakes
- Explain the key elements that improve online copywriting
- Structure your messaging so that you say the right things at the right time
- Harness emotional drivers to turn customer need into customer desire