Learning Paths

Ideation for content marketing

Learn how to generate ideas for new, sharable content for a blog that is aimed at attracting organic traffic

Module purpose

It can be difficult to start generating ideas for effective content – even if we understand what makes content valuable.

This module will help you identify and use techniques, processes, and tools to power your content ideation.

Our content ideation template provides different tools to help you structure content analysis and planning.

How is the Learning Path structured?

  • Objectives
  • What is content ideation?
  • Frameworks for selecting content to support the buying process
  • Techniques and tools for content ideation
  • Summary

Learning Objectives

  • Refine your process of content ideation
  • Review how different ideation tools can help you identify and manage content ideas

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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