Ideation for content marketing
Learn how to generate ideas for new, sharable content for a blog that is aimed at attracting organic traffic
It can be difficult to start generating ideas for effective content – even if we understand what makes content valuable.
This module will help you identify and use techniques, processes, and tools to power your content ideation.
Our content ideation template provides different tools to help you structure content analysis and planning.
How is the Learning Path structured?
- What is content ideation?
- Frameworks for selecting content to support the buying process
- Techniques and tools for content ideation
- Refine your process of content ideation
- Review how different ideation tools can help you identify and manage content ideas