Learning Paths

Create a content editorial calendar

Learn how to schedule content to support coordinated activity as part of a marketing campaign or always-on activity

Module purpose

Editorial planning is an important part of campaign planning as it ensures your campaign is promoted through the right channels (usually blogs, social media, and email) at the right time.

Effective editorial planning strikes a balance between the number of platforms you use to reach your customers and the frequency of your messages through those platforms.

This module will help you get to grips with incorporating editorial planning into your content marketing efforts.

Our editorial planning spreadsheet template gives different options and examples of structuring an editorial plan.

How is the Learning Path structured?

  • Objectives
  • Editorial planning as part of campaign planning
  • Scheduling sharing of individual content assets as part of campaign
  • Sharing content via a blog, social media, and email content
  • Summary

Learning Objectives

  • Schedule content repurposing activities to make the best use of your content assets
  • Schedule sharing of content via web, email and social media

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This module is in the Content Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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