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How to craft effective re-engagement emails [Infographic]

Author's avatar By Robert Allen 11 Mar, 2016
Essential Essential topic

Improving re-engagement emails to help bring a dead email list to life

According to MarketingSherpa, on average, marketers lose 25% of their email list every year. HubSpot have also modelled email database decay and suggest a similar figure if you don't take action. Essentially, subscribers stop engaging with your brand which results in fewer clicks and unsubscribes meaning that the number of active email subscribers falls.

Added to this, the role of subscribed yet unengaged consumers can be crucial when it comes to hurting the inbox placement rates, which can ultimately lead you to spam folders. So, what to do when your holy emails are being flagged as this hex called spam?

Re-engagement emails- the divine jackfruit can act as an elixir to bring your dead email list to life. Due to its inherent specification, re-engagement emails only target inactive consumers that give your email campaigns an accurate perspective.

According to the Stats 45% of recipients who receive re-engagement emails read them. Though, it is believed that only 24% of inactive consumers read the re-engagement emails.

So, How Does this magical approach work?

  • Planning and strategizing are the two vital ingredients that help in making the inactive subscriber an active one.
  • Catchy and heart-thumping subject line can help in rekindling the flame.
  • Purge the ones on whom divine medicine wouldn't work.

To learn more about how this, ahem, 'Divine Jackfruit', works view this detailed infographic from Email Monks:

email re engagement rates

Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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