Use a selection of these tools to boost the quality of the content you write

Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order to maximize the impact of your message. It’s a real balancing act, which is why a range of content writing tools have been developed to ease your writing journey. Here are 29 of the best online content writing tools to help with all manner of different writing challenges, such as grammar, spelling, writing for SEO and copy editing.

1. Hemingway App

Hemingway App is a very practical application which assesses the readability of your writing by analyzing things like grammar, vocabulary, punctuation and sentence structure. The clever software points out any weaknesses in the text and offers appropriate corrections to enhance it.

2. Readability Test Tool

This readability tool allows you to test a variety…

Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests.

Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you won’t be able to truly understand your audience and their preferences and interests; you won’t be able to produce more results in less time – digital marketing tools are really that essential. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] In this blog post, I’m going to talk about the must-have content marketing tools that you need to get right now.

What kinds…

A call to action (CTA) is just a fancy marketing term for a button that entices the user to take a desirable action, taking them further down the conversion funnel

Have you ever signed up for an online subscription service (Netflix, Spotify, you name it) or downloaded a free resource from somewhere? Well, your "action" was the result of an effective call to action. These seemingly straightforward buttons are an integral part of a marketer’s toolkit. They can make or break your conversion game, and be the difference between converting a lead and losing a potential client. A well-crafted call to action is a boon for both parties. [si_guide_block id="59581" title="Download our Individual Member Resource – Inbound marketing Quick Wins template" description="This template covers the latest inbound marketing techniques across the full customer lifecycle structured around the Smart Insights RACE planning approach so…

A review of 2 social sharing count tools showing which competitor content types are most popular

Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that are working for others in your industry and what, as a result, might best work for you. In short, a competitor analysis can tell you: The content types and ideas getting most traction measured by number of shares or backlinks Content gaps in your plans compared to competitors, evaluated using the Smart Insights content marketing matrix for examples Competitors’ strengths and weaknesses, and the opportunities and threats from the wider market - a …

A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles

As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to good use? If you’ve been around for a while, you likely have older articles and blog posts that are neither bringing you traffic nor amplifying your brand. At the same time, you also probably have some "superstar" content that makes up a chunk of your traffic profile. And in-between, you have a handful of middling content pieces that never quite reached their full potential. [si_guide_block id="85104" title="Download our Free Resource – Top 10 common content marketing mistakes" description="Our free content marketing mistakes guide reveals the most common mistakes, but more importantly, what to do about them. It highlights auditing tools, strategy recommendations and examples."/] Removing, redirecting or improving this content can set you up to win new business in…

3 video marketing tools and techniques to help multi-media marketers plan, manage and optimise their video marketing to reach more viewers.

2018 was predicted to be the year of video, having seen a 17% increase in usage in 2017, however, marketers reported a drop in ROI from video marketing in that same year. This prompted me to look at the reasons why video content might not be performing as well as expected, and to suggest video marketing tools and techniques that will help marketers to plan, manage and optimise their videos for better results. That said, it's important to note that ROI shouldn’t always be the main driver behind creating video content. Video marketing can be used to drive traffic, increase brand awareness, educate and inform, to sell, to increase customer engagement, or simply, to entertain. [si_guide_block id="101155"…

Chart of the Day: How good is your use of campaign tracking codes?

As this post on campaign tracking in Google Analytics shows, Google's UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads and sales. This week we have launched a simple tracking code generator for Google Analytics marketing source codes to make it quicker for members to generate these. Yet, when consulting or training I find that many businesses don't fully track their inbound marketing activities, especially their content marketing where content is shared by email or social. This chart, from joint research by Smart Insights and HubSpot of content marketers in Europe also suggests room for improvement in tracking of content marketing. You can see that fewer than half of businesses are able to track ROI or track links to content from other…

6 Great Content Curation Tools

They say that content is King. If that’s the case then curation has to be, at the very least, a Baron or something. Actually, scratch that. Content curation, when it’s done right, can be king too. One need only think of products and features like Reddit, Facebook Trending or Twitter Moments to see how important content curation is to the general public. Cutting through the noise of clickbait and subpar content marketing is extremely difficult, and that’s why effective content curation can be so valuable.

Short On Time? Curate!

If you have the time, creating your own content is a powerful way to drive traffic to your site. One need only look at the stats for proof of that: Content marketing costs 62% less than traditional marketing and generates 3x as many leads Year on year growth of site traffic is almost 8x higher for content marketing…

New tools for outreach, video marketing, market segmentation and more

In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, influencers and various other stakeholders. To ensure that your brand is a part of this conversation, you need to stay on top of the game with your digital media strategy. Throughout this year, brands will see a confluence between traditional and digital media channels as there will be parity in the kind of messaging planned for both kinds of outlets. More brands will look for ways to share data from paid media with real-time content across channels in a similar manner. Further, there will be a greater need to generate more relevant and shareable content for all digital platforms, so that it consistently drives traffic to your landing pages and websites. Here are the…

Does your blog or site run on Wordpress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more

WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for entrepreneurs, aspiring bloggers, and businesses looking to expand online. But one feature of WordPress where it really stands out from other content management systems is the sheer availability of different Plugins. Some are well known, others are diamonds in the rough. Certainly, there are plenty that are more trouble than their worth. But by using Plugins selectively you can achieve better results more efficiently than without them. Without further ado, here are 37 of the best WordPress plugins will want to consider for your business website:

Search Engine Optimization

1. Yoast SEO Plugin for WordPress

The Yoast SEO plugin covers everything you need for on-page SEO. It helps you optimize ranking factors…