Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results.
In order to inform your marketing strategy and help you get the best possible ROI from campaigns, we’ve compiled some video marketing statistics that could help you get to grips with video.
92% of marketers say it’s an important part of their marketing strategy
In 2020, 92%…
Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America
Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors.
This post is aimed at helping you if you're looking to compile your own stats for your sector or your country. Here we share our experience of 10 of the best, most reliable free and paid sources. Everyone has their favourites, but I thought it would be useful to share the ones that I go back to most often each week as I research the updates for Smart Insights members and readers of my books.
We have been keeping this post updated…
Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.
Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now.
Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience.
It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and…
The potential for online retail growth on desktop and mobile devices
It's interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. The overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 10% of sales in the US and 18% in the UK, but with sustained growth.
This summary of Ecommerce growth statistics uses several sources for comparison. We will update it through 2020.
November 2019 update - new worldwide sales forecasts from eMarketer
The latest ecommerce growth forecast from eMarketer suggests that globally ecommerce sales will increase to 16% of all sales in 2020. This is an increase of 19%.
This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for ecommerce are declining, although they are still positive.
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences.
Today, according to the latest Digital Future in Focus report from comScore, we're long past this tipping point in some countries with India, Mexico and Indonesia having more than up to four times higher smartphone vs desktop audience.
The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete:
The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy
Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry or marketing channel in order to stay ahead of your competition. However, it can be difficult to find the digital marketing research you need to help inform your digital strategy.
We first curated these stats in 2017, but during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources, which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too!
SEO statistics 2019
Total site visits produced by organic search…
A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories.
It’s been one year since GDPR was introduced, which should be more than enough time to adapt to the changes. However, some sectors still haven’t adjusted to accommodate the new rules.
One key area for marketers is the United States’ news landscape. When GDPR was first introduced, many newspapers in the United States opted to simply block all connections from the EU while a new solution to handling customer data could be developed.
However, a year later, this is quickly becoming the permanent state of affairs. We tested a group of over 500 US news sites and found that 42% of these sites still simply block any attempt at connection from Europe, while a further 9% offer users an inferior experience with limited content.
Real-world client date shows the most crucial sources of traffic for e-commerce websites
Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground.
Wolfgang Digital have a useful E-commerce 2019 KPI report based on data from their European and US-based international clients. It's based on an analysis of over 250 million website sessions and over €500 million in online revenue over the 12 months from July 2017 to June 2018.
The data clearly shown the importance of paid and organic search marketing which account for over 50% of retail visits. Email marketing and social media are surprisingly low in comparison - they may be under-represented depending on how well tracking of these channels has been set up in their retail clients. Social media traffic is significantly higher in…
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands
Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives.
For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest 'Consumer email tracker 2019' report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them.
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Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google's search network with the display network
This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform Wordstream.
It's part of new benchmarking paid search marketing mobile statistics by industry. If you're considering paid search it gives you an idea of the conversion rates you can expect when making the business case. Of course, tests will show you rates specific to your market, type of keywords (Brand, generic, product, long tail, etc) and your proposition, but this gives an indication. The full report also covers clickthrough rate and cost to help you build conversion rate funnel spreadsheet revenue models which are provided as resources in Excel for our premium members.
Mobile Google Ads conversion rates by sector
The new 2018 cross-industry Google Ads clickthrough rate and conversion benchmarks shows that: