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Real-world client date shows the most crucial sources of traffic for e-commerce websites

Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground.

2019 update

Wolfgang Digital have a useful E-commerce 2019 KPI report based on data from their European and US-based international clients. It's based on an analysis of over 250 million website sessions and over €500 million in online revenue over the 12 months from July 2017 to June 2018. The data clearly shown the importance of paid and organic search marketing which account for over 50% of retail visits. Email marketing and social media are surprisingly low in comparison - they may be under-represented depending on how well tracking of these channels has been set up in their retail clients. Social media traffic is significantly higher in…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

Our compilation comparing average conversion rates for retail sites and other industry sectors

As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to know, "how do our conversion rates compare?" In this post, I have compiled different free industry sources focusing on retail E-commerce conversion, but towards the end of the post, a chart shows average conversion rates for a range of sectors including B2B conversion. At the end of this article, we also feature an analysis of Unbounce landing page lead generation conversion by sector. Before we get to the stats, one other caveat on analysis of conversion rates: When benchmarking conversion rate, we think it's important to explain to marketing managers that they should go beyond headline conversion rates to segment conversion by different types of visitor. To see why see Dan Barker's excellent post explaining…

Our compilation of the latest social media statistics of consumer adoption and usage

Social networks are now so well established, that there is a core 'top 5' social networks that don't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. Understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

2019 social media stats update

We'll keep this post updated during 2019 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing…

The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands

Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives. For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest 'Consumer email tracker 2019' report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them. [si_guide_block id="99357" title="Download our Premium Resource – GDPR and ePrivacy briefing for marketing professionals" description="In this report we cover…

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America

Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors. This post is aimed at helping you if you're looking to compile your own stats since we share our experience of 10 of the best, most reliable free and paid sources. Everyone has their favourites, but I thought it would be useful to share the ones that I go back to most often each week as I research the updates for Smart Insights members and readers of my books. We have been keeping this post updated for 5+ years now since the best sources change.…

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the 4 top questions asked: What are the email engagement rates for small to medium businesses? What are the Email engagement rates for larger businesses? What is the breakdown of market share for email clients on mobile and desktop? What is a good open and clickthrough rate? How do they differ by type of email? As we'll see, for the most…

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of

We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning up findings that you can make use of – as well as methods that you should stop using in order to see the best results. [si_guide_block id="5768" title="Download our Premium Resource – Social media marketing strategy guide" description="Our social media strategy guide will help you create an integrated social media marketing strategy that shows you how to increase engagement to boost leads and sales using the social networks."/] Just as with any marketing strategy, your…

Chart of the day: A comparison of the effectiveness of paid search marketing contrasting Google's search network with the display network

This chart gives an update to historical data on conversion rates in Google Ads from the Google Ads management platform Wordstream. It's part of new benchmarking paid search marketing mobile statistics by industry. If you're considering paid search it gives you an idea of the conversion rates you can expect when making the business case. Of course, tests will show you rates specific to your market, type of keywords (Brand, generic, product, long tail, etc) and your proposition, but this gives an indication. The full report also covers clickthrough rate and cost to help you build conversion rate funnel spreadsheet revenue models which are provided as resources in Excel for our premium members.

Mobile Google Ads conversion rates by sector

The new 2018 cross-industry Google Ads clickthrough rate and conversion benchmarks shows that: The…

US, Europe and Worldwide display ad clickthrough rates statistics summary

I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs for Facebook and Twitter and paid search rates (AdWords or SEM) at the end of post. If you're looking to get more from your display advertising we have a premium members' paid media playbook. [si_guide_block id="98899" title="Download Premium Member resource – Paid media and digital advertising playbook" description="Use our playbook to rapidly identify improvements to your use of digital media across the customer lifecycle."/]

Display Ad CTR benchmarks - August 2018 update

Through 2018 we update our statistics summaries with the latest research as it becomes…

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