How to use Snapchat marketing in 2019 as part of your social media strategy

Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. In the first quarter of 2019, Snapchat reported that its daily active users had increased to 190 million. However, this is still below its Q1 2018 number and well below Instagram's user count. [si_guide_block id="132178" title="Download our Individual Member Resource – Smarter Snapchat marketing guide" description="This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. "/] Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media.…

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX - to help inform your 2019 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing research you need to help inform your digital strategy. We first curated these stats at close 2017. But during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_guide_block id="5676" title="Download our FREE Resource – Digital Marketing Plan Template" description="Our popular marketing planning template built on the Smart Insights…

US, Europe and Worldwide display ad clickthrough rates statistics summary

I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs for Facebook and Twitter and paid search rates (AdWords or SEM) at the end of post. If you're looking to get more from your display advertising we have a premium members' paid media playbook. [si_guide_block id="110436" title="Download free member resource – Free Google and Facebook Paid Media Cheatsheet" description="Use our Excel cheatsheet to review your use of the latest ad techniques - are you using the latest techniques?."/]

Display Ad CTR benchmarks - April 2019 update

Through 2019 we will update our statistics summaries with the…

Real-world client date shows the most crucial sources of traffic for e-commerce websites

Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground.

2019 update

Wolfgang Digital have a useful E-commerce 2019 KPI report based on data from their European and US-based international clients. It's based on an analysis of over 250 million website sessions and over €500 million in online revenue over the 12 months from July 2017 to June 2018. The data clearly shown the importance of paid and organic search marketing which account for over 50% of retail visits. Email marketing and social media are surprisingly low in comparison - they may be under-represented depending on how well tracking of these channels has been set up in their retail clients. Social media traffic is significantly higher in…

Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy

Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the fact that so many of us consume online videos on a daily basis, many marketers still aren’t using video as part of their digital marketing strategy or aren’t seeing the best results. In order to inform your video marketing and help you get the best possible ROI from campaigns, we’ve compiled some statistics that could help you get to grips with video.

83% of marketers believe that video is growing in importance

Video already gets great results, but it looks as though marketing professionals…

Our compilation comparing average conversion rates for retail sites and other industry sectors

As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to know, "how do our conversion rates compare?" In this post, I have compiled different free industry sources focusing on retail E-commerce conversion, but towards the end of the post, a chart shows average conversion rates for a range of sectors including B2B conversion. At the end of this article, we also feature an analysis of Unbounce landing page lead generation conversion by sector. [si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Read more of the latest stats that you can use to benchmark your company's performance and inform your future strategies with our premium compilation of online marketing statistics."] Before we get to the stats, one other caveat on analysis of conversion rates: When benchmarking conversion rate,…

Our compilation of the latest social media statistics of consumer adoption and usage

Social networks are now so well established, that there is a core 'top five' social networks that don't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. Understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

2019 social media stats update

We'll keep this post updated during 2019 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources.…

The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands

Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives. For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest 'Consumer email tracker 2019' report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them. [si_guide_block id="99357" title="Download our Premium Resource – GDPR and ePrivacy briefing for marketing professionals" description="In this report we cover…

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America

Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors. This post is aimed at helping you if you're looking to compile your own stats since we share our experience of 10 of the best, most reliable free and paid sources. Everyone has their favourites, but I thought it would be useful to share the ones that I go back to most often each week as I research the updates for Smart Insights members and readers of my books. We have been keeping this post updated for 5+ years now since the best sources change.…

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on mobile and desktop? What is a good open and clickthrough rate? How do they differ by type of email? For the…

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