US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs

I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Through creating budget models using known benchmarks for clickthrough rates and average costs for digital media, you can better forecast your return-on-investment from digital media ads. This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts. To learn more about online advertising options across you can download our Digital Media Options Cheatsheet to check techniques you may be missing out on.

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Display Ad CTR benchmarks - September 2020 update

Through 2020 we will update our statistics summaries with the…

Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics

Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're huge fans of search engine marketing both search engine optimization or paid search marketing. But with behaviour changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy.

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This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing and making the business case by modelling the returns from search engine marketing if you're using a search gap analysis to put a quantitative estimate to the returns. We'll start by reviewing how many people search, then look at the…

Autumn 2020 summary of consumer mobile usage and adoption: Use these mobile marketing statistics to inform your digital marketing strategy and mobile user experience

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobil marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviewing technology trends. That same year, Eric Schmidt of Google exhorted businesses to take a 'Mobile First' approach to designing web experiences. 12 years later, with usage shooting up amongst all demographics, mobile marketing statistics are more vital digital markers engaging their audience than ever before. Now, more than half of all web traffic is mobile. Interestingly, this trend is set to continue, with the Ericsson Mobility Report predicting a 25% increase in mobile traffic by 2025. Much of this traffic will…

Keyword research data reveals the click-through rewards for top of SERP organic rankings

You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that claiming top position in the SERP (Search Engine Results Page) drives up your organic CTR like nothing else. In fact, 2020 research from Sistrix reveals that the average click rate for first position in Google is currently 28.5%.

SERP layouts Vs Safeguarding your organic click-throughs

We've all noticed the changing layouts seamlessly integrating into our search journeys. with Zero-click searches are becoming increasingly common mobile. But what does this mean for our organic reach in 2020? It seems that, for search engine marketers, 'search volume alone isn’t the decisive figure' anymore. In fact, snippets and panels in 'position zero' take up…

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on…

Our compilation comparing average conversion rates for retail sites and other industry sectors

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know, "how do our conversion rates compare?" In this post, I have compiled different free industry sources focusing on retail e-commerce conversion. At the end of this article, we also feature an analysis of landing page lead generation conversion rates by industry sector towards the end of the post. We keep this compilation updated as new conversion data is published. [si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Read more of the latest stats that you can use to benchmark your company's performance and inform your future strategies with our premium compilation of online marketing statistics."]

How is e-commerce conversion rate measured?

When benchmarking conversion, it's important to consider the denominator. Are you dividing the number…

The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers' business strategy and planning to drive growth this year.

Digital Marketing Strategy during COVID-19

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ according to the CMO Special Covid-19 report in June 2020. So what did they do? And what can we learn about managing business growth right now? “The measure of intelligence is the ability to change” - Albert Einstein So, by Einstein’s prognosis, 2020 has been a very intelligent year for marketers. While for some of us, the changes have been less grand, others have witnessed a complete transformation in less than half a year. Naturally, there are fluctuations by industry, so for more detailed data about your industry, check out this special …

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. We'll keep this post updated during 2020 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK) and most recently the Datareportal …

With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020

Our '60 seconds' infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we've now updated it for 2020, showing the statistics for the past three years. The visual shows that digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing. You need to avoid making these 10 content marketing mistakes starting with developing a solid content marketing strategy to fuel your online marketing activities. Read more in our free guide. [si_guide_block id="85104" title="Download our Free Resource – Top 10 content marketing mistakes" description="Features a workbook format with checklists to makes…

How to use Snapchat marketing in 2020 as part of your social media strategy

Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million. [si_guide_block id="132178" title="Download our Individual Member Resource – Smarter Snapchat marketing guide" description="This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. "/] Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is what keeps some of its…