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With this much search and social media activity every minute, Content Shock will increase as a challenge for marketers in 2020

Our '60 seconds' infographic visualizes what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! We first created this infographic a few years back and we've now updated it for 2020, showing the statistics for the past three years. The visual shows that digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing. You need to avoid making these 10 content marketing mistakes starting with developing a solid content marketing strategy to fuel your online marketing activities. Read more in our free guide. [si_guide_block id="85104" title="Download our Free Resource – Top 10 content marketing mistakes" description="Features a workbook format with checklists to makes…

US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs

I've put this compilation together to help marketing professionals and students studying interactive marketing create direct response conversion models for digital marketing campaigns. Through creating budget models using known benchmarks for clickthrough rates and average costs for digital media you can better forecast your return-on-investment from digital media ads. This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs…

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 . Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, Social media users are now spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. Just five years ago TikTok hadn't launched, but now it features in our top 10 of the most popular social networks. Understanding these differences in popularity and understanding consumer behaviour and preference when using different social networks is important when targeting specific audiences. This post uses statistics from different sources to answer these key questions which are important to…

What's a good average open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates for small to medium businesses? What are the email engagement rates for larger businesses? What is the breakdown of market share for email clients on…

How to use Snapchat marketing in 2020 as part of your social media strategy

Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that its daily active users had increased to 210 million. [si_guide_block id="132178" title="Download our Individual Member Resource – Smarter Snapchat marketing guide" description="This guide has been written to give you a detailed introduction to Snapchat as a whole before breaking down how your business can develop a strategy for building your brand's profile. "/] Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is what keeps some of its…

Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons

Customer experience (CX) is more important than ever. With competition increasing, the digital world making it easier to make purchases and consumers less likely to be swayed by brand loyalty, CX can make all the difference between a conversion and a lost customer. This is why businesses need to look at and improve the customer experience they offer in line with current consumer expectations. Failing to do so could leave you well behind your competitors, even if your product is more advanced. To better help you understand what CX in 2020 looks like, we’ve gathered some recent statistics from customer experience research. These stats should help you benchmark your performance, better understand current consumer expectations, bear in mind where CX is going in the future and stay one step…

Our compilation comparing average conversion rates for retail sites and other industry sectors

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know, "how do our conversion rates compare?" In this post, I have compiled different free industry sources focusing on retail e-commerce conversion, but towards the end of the post, a chart shows average conversion rates for a range of sectors including B2B conversion. At the end of this article, we also feature an analysis of landing page lead generation conversion rates by industry sector towards the end of the post. [si_guide_block id="28969" title="Online marketing benchmarks statistics compilation" description="Read more of the latest stats that you can use to benchmark your company's performance and inform your future strategies with our premium compilation of online marketing statistics."] Before we get to the stats, a couple of…

The must-know content marketing statistics to benchmark your plans against this year

Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, content marketing has moved past blogs and now encompasses so much more. The industry is also more competitive than ever, with content being produced on masse, making it harder to ensure yours stands out. [si_blog_banner_cta] In order to be successful at content marketing, you need to ensure that you’re taking into account more technical aspects – such as SEO – but also that you’re effectively battling for consumers’ attention. It is this battle that has led content to change at a rapid pace, with competition leading to increased levels of innovation. This is why you need to stay on top of the latest trends and advances in the content marketing arena. With this in mind,…

Statistics on search engine marketing usage and adoption to inform your search engine marketing strategies and tactics

Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're huge fans of search engine marketing, but not everyone believes in its potential for growing a business, either through search engine optimization or paid search marketing - which means a Google Ads focus in many countries. This article is aimed at helping you make better-informed decisions about the running of your search marketing and making the business case by modelling the returns from search engine marketing if you're using a search gap analysis to put a quantitative estimate to the returns. We'll start by reviewing how many people search, then look at the top search engines and finish with…

There are many factors that can affect your strategy and new research is always churning up findings that you can make use of

We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits of a good social plan. However, there are many factors that can affect your strategy and new research is always churning up findings that you can make use of – as well as methods that you should stop using in order to see the best results. Just as with any marketing strategy, your plan for social media should be fluid, taking into account any new research, technology or platforms that come about. Sticking with a strategy that was put in place months ago and doesn’t reflect updated best practice can mean you don’t see the results or ROI…