Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. Today, we're long past this tipping point, but we're still seeing rapid uptake of smartphones which we show in this article by answering 7 questions about consumer smartphone adoption and usage. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1. Time spent using mobile media Q2. Percentage of consumers using mobile devices Q3. How many website visits are on mobile vs desktop…

The best digital marketing research 2017, across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX - to help inform your 2018 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing research you need to help inform your digital strategy. As we near the end of 2017, we have collected all the best digital marketing research 2017 the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/] This resource has been created as a statistical overview of our best digital marketing…

The potential for online retail growth on desktop and mobile devices

It's interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. Overall percentage of Ecommerce retail sales are perhaps, surprisingly small at around 9% of sales in the US and 17% in the UK, but with sustained growth. We will keep this research updated through 2018 as new research becomes available.

December 2017 update - new worldwide sales forecasts from eMarketer

The latest ecommerce growth forecast from eMarketer is that ecommerce sales will increase 23.2% in 2017. It will account for one-tenth of total retail sales.

Total retail sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016. This projection shows the growth in digital buyers. The declining percentage change shows that growth rates for ecommerce are declining, although they are still positive.

30 key statistics from 2017 to inform your marketing strategy in 2018 when targeting millennials

Millennials have become a bit of a buzz word over the past few years, but do you truly know how to reach this generation? Millennials were born in the early 1980’s to early 2000’s. Currently, this generation has a global population of over 2 billion. Their population is large enough that they carry a lot of influence, both in sociocultural and economic ways. Millennials have grown up in a world where digital technology and the internet are a critical part of daily life. We have found 30 of the key statistics you will need to inform your marketing strategy in 2018 when targeting millennials.

Tech use and online habits

Millennials touch their smartphones 45 times a day 63% of Millennials stay updated on brands through social networks (Sproutsocial, 2016) Smartphones are the most popular device with millennials as 7 in 8 millennials own one (Fluentco, 2017) While still…

How to use Snapchat marketing in 2018 as part of your social media strategy

Its been a slow year for Snapchat. Snapchat’s has a total of 173 million daily actives for its entire app whilst Instagram has a total of 700 million monthly users, the Instagram stories feature a direct rival to Snapchat. Instagram has continued to mimic Snapchats old features and Snapchat has had to create new unique features to give users a reason to use their platform. This year we have seen Snapchat launch new editing tools and camera features, as well as Snapmap and Snap Publisher. Snapchat began in 2011 as a disappearing photo-sharing platform. The app saw significant growth when it first launched but is now struggling to compete with its rival, Instagram Stories. Snapchat made its mark for showing a more authentic and unpolished side of social media. According to SproutSocial, that original feeling is…

10 statistics and reasons why you should turn your marketing attention to baby boomers

Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. That's an audience of 74.9 million that need to be reached. They made up almost 40 percent of the nation’s population. Because of the buzz built around millennials, it has become easy to market to that generation. But what about baby boomers, how are marketers reaching them and seeing an ROI? Marketers will usually be looking to reach one of the following generations to promote their product or service: Baby boomers – born between 1946-1964 Generation X – born between 1965-1980 Millennials – born between 1981-2000 The generation that often gets overlooked is baby boomers. More importantly, this generation now constitutes the wealthiest age group this century. But marketers find boomers difficult to target. One key reason it is so hard to target this generation…

What works best in Digital Marketing today?

In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2017 report. It's structured in three parts:  The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing. This research from Smart Insights in association with the TFM&A 2017 event explores approaches businesses use to plan and manage their investments in digital marketing. Findings and recommendations are grouped into 6 areas to improve the commercial contribution of their digital marketing. Given that we're…

How is cart abandonment and remarketing changing in 2017?

The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season. 

This data is taken from more than 500 ecommerce sites and tracks abandonment rates across six key sectors. 

There is plenty of variance between the sectors studied, and it's interesting to see why. For example, while fashion site experience lower than average abandonment rates, at 68.3%, abandonment in the finance sector is much higher, at 83.6%. Travel sites also experience high abandonment rates, at 81.7%. 

Broadly speaking, the more complex the on-site experience and purchase process, the higher the abandonment rates. So, a fashion retailer with a simple checkout and relatively low-cost items will experience fewer drop outs than a travel site with more expensive products and longer forms to complete. 

We know…

Is the Marketing Automation Industry about to be disrupted? 

Marketing Automation software is on the rise. In today's digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier, by enabling companies to connect with their various customer segments or personas at designated times, based on set parameters that respond to a customer's relationship or previous interactions with a brand.

As marketing teams are required to establish more frequent and bespoke conversation with customers and other potential clients, marketing automation software has fast become a staple of most marketing teams.  

HubSpot and Marketo are the pioneers in this field, and remain the most widely used marketing automation platforms on the web, with tens of thousands of companies using them to optimize and automate their inbound marketing…

20 marketing stats for 2020

2020 now looms ahead of us, emerging from over the long-term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the Internet of Things ubiquitous. Now it isn't actually far off, less than three years. Marketers, therefore, need to stop imagining 2020 as some distant concept and start planning for it as business reality. To help you construct your plan, we've put together this list of 20 marketing stats showing what the state of the market will be in various areas, from search to social to VR, will be in 2020. These predictions can then help you decide where to allocate resources and spot possible opportunities for your business. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/] For more marketing statistics…

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