Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world's population uses social media. The average daily usage is 2 hours and 27 minutes (January 2022). We'll keep this post updated during 2022 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal January 2022 global overview. This post will apply the latest…

Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector

Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for average email open rate, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. That's what we cover in this regularly updated compilation of the best email marketing response statistics for different sectors and countries. Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have grouped the stats into the four top questions asked: What are the email engagement rates by industry? What are the email engagement rates for larger businesses? What…

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America

Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors. From reviewing thousands of stats sources over the years, we've found that there are a very small number of quality online marketing statistics sites and sources which are updated at least annually and have a representative sample size from different countries. Business Members can use our quarterly online marketing statistics compilation, aimed at saving you time when you need the latest stats for a presentation or report you're working on against a deadline. This guide contains a full rundown of the…

Sources to research the importance of digital marketing in your industry sector

Are you investing sufficiently in digital communications? It pays to keep a check on the popularity of digital communications techniques as they become ever more important to running a successful business. In 2022, as we enter a post-pandemic phase, it’s worth reviewing the latest statistics which show how digital marketing can help contribute to your business to ensure you’re investing wisely and have a strategic approach to digital marketing. The Smart Insights RACE framework and growth system involves constantly scanning for new opportunities to help make your business more competitive using both the latest digital communications techniques and reliable, well-established techniques such as search engine marketing, social media and email marketing. In this article, I will recommend the best sources to help you review the importance of digital marketing for your business structured around our RACE planning framework.

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Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals

If you're forecasting your digital media spend, you need to compare the ROI of your display ads, paid social, Google Ads, and more. Depending on your objectives it's worth considering things like your average click-through rates, average cost per click, and cost per lead. I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. By creating budget models using known benchmarks for average CTRs and digital media click-through costs, you can better forecast your return-on-investment from digital media ads in 2022. This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and…

Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics

Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. We're huge fans of search engine marketing, both search engine optimization and paid search marketing. But with behavior changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy. We have a wide range of tools and templates for marketers looking to make data-driven marketing decisions. Whether you're looking for channel excellence or marketing strategy advice, we've got resources to support your digital marketing optimization journey.

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Search marketing data for 2022

This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing. If you're looking to make the business case for investment in search, we…

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends

You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that claiming the top position in the SERP (Search Engine Results Page) drives up your SEO click-through rate CTR like nothing else. 2022 data from firstpage.com demonstrates that ranking #1 generates a typical CTR of 39.6%. That's more than double the CTR for 2nd position, 18.4%, and nearly 4x the CTR for 3rd position, 10.1%. Savvy marketers understand that establishing a strong organic ranking for your content runs rings around CTRs for paid ads! So, if you're not already, 2021 is the…

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries

As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know the benchmarks - "how do our conversion rates compare?". Now, as marketers plan for 2022, it's never been more important to audit and optimize your marketing success metrics. In this post, I have compiled different free industry sources focusing on retail e-commerce conversion. At the end of this article, we also feature an analysis of landing page lead generation conversion rates by industry sector towards the end of the post. We keep this compilation updated as new conversion data is published in 2022.

How are e-commerce conversion rates measured?

When benchmarking conversion, it's important to consider the denominator. Are you dividing the number of sales by…

E-commerce 2022: The latest data and forecasts for all things online retail growth

It's interesting to look back at e-commerce growth over the last few years and think forward to the future of this industry. As demonstrated by these charts from Statistica, the overall percentage of e-commerce retail sales in the US shot up in Quarter 2 of 2020, accounting for 16% of sales in the US in Q2 2020. The market share of e-commerce within US retail sales now looks to be settling around 13-14% between Q3 2020 - Q2 2021. This constitutes a much larger share than previously to the pandemic, showing that some of the rapid changes to buyer behavior have remained, and we expect to see that continue. Equally, we have watched the overall percentage of e-commerce retail sales in the UK…

With this much search and social media activity every minute, content shock is increasing as a challenge for marketers in 2021. Take a step back and ask, what happens online in 60 seconds?

When planning your marketing strategy, it can help to look at the bigger picture of what's going online these days. In this post, we ask what happens online in 60 seconds to help visualize the impact of the internet and digital technology on your customers' lives. The number of Google searches, Facebook posts, and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! What's more, digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing.

Managing Content shock in 2021

All that content and constant bombardment with messages presents an equally huge challenge…