How to make your landing pages generate more revenue
Do you want to sell more? Or capture relevant targeted leads? Then you need to work on your landing pages to ensure they are working hard enough for you.
Today we are going to talk about landing page optimization tips. More specifically we are going to talk about the steps we can take to improve conversions after a visitor has landed on your target page.
We want to get him to take the step we have identified as the goal for that particular landing page.
To be able to measure conversion, we first need to identify what conversion is in the first place. According to this Google AdWords page:
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you…
6 steps to getting more from your meetings
Meetings are a necessity for most business operations, especially marketing, where independent campaigns are running simultaneously under the same broad goals. You’ll need to gather your team to brainstorm new ideas, update each other on individual progress, come together for mutual tasks, and follow up after a campaign’s end to review and evaluate what comes next. In an ideal world, every meeting would instantly bring each team member up to speed and give them the resources they need to continue their work.
Unfortunately, this is not an ideal world. Most marketing meetings end up wasting time in at least one dimension, whether that’s by straying off topic, disrupting people from work, hosting too many people, or lacking any actionable conclusion. David Grady explains some of the mechanics in this TED Talk, and in recent years, meetings have come under the microscope of other…
Is your fashion store missing out on the potential of fashion apps?
Recent data released by Google confirms what we already know - mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers in the US have visited YouTube for help with a purchase decision. While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach. Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.
Recent data released by Google confirm what we already know- mobile is the future of retail. Over 64% of smartphone shoppers turn to mobile for ideas before heading out to shop and 1 in 4 mobile video viewers…
Developing your startup pitch
The perfect startup pitch helps entrepreneurs separate their companies from a growing amount of competition. Startup activity in the United States increased in 2016, continuing an upward trend that began in 2015, according to the Kauffman Foundation. All of this comes after startup activity reached its lowest point in the last 20 years in 2014.
A more competitive market reinforces the notion that startups need more than a good business idea to become successful — entrepreneurs must convince others to invest in their business. Making that case persuasively is as much science as it is art.
The following sections offer some guidelines and examples for developing the perfect startup pitch.
How to Make a Startup Pitch
Research
Make sure you research and double-check every detail of your presentation. You should have an understanding of your product or service, the market and how these two areas interact.
“What is your competitive advantage?”…
Video can help you take your digital marketing results to the next level
Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.
On your website
The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.
How to get results with SEO
Make short video reviews on product landings. 97% of businesses said that their video tutorials and short videos about their features helped increase user understanding of their products or…
All online businesses need to move quickly to embrace a multi-channel strategy
All of us online business owners agree that our website visitors and paying customers are, by far, our most important asset.
It makes sense. Everything we do is targeted towards satisfying prospects, gaining their trust and hopefully, convert them in to paying and recurring customers. That’s why most of our marketing and sales efforts are focused on bringing visitors to our website (or app).
To convert this great story into industry terms, business pros live and breathe conversion rates and ROI metrics.
One important conversion enabler (or ROI generator, if you’d like) is related to the business’s customer communication strategy. I’ll focus on this one, in this article.
Online customer communication is a wide topic: It covers customer technical support, online chatting with prospects, answering frequent questions on different channels and much, much more.
…
Two-thirds of carts are abandoned. Here's how to win those customers back.
When a consumer reaches the final stages of making a purchase but decides to abandon their shopping cart, it’s clear there is some level of objection. Shopping cart abandonment is one of the largest obstacles for ecommerce retailers to overcome and the extent of the problem is shocking.
On average, 67% of online shopping carts are abandoned (Shopify) meaning businesses who are failing to proactively engage with these potential customers are missing out on a huge opportunity to recover lost interest to generate conversions and, ultimately, sales.
It’s easy to assume the majority of cart abandonments happen because consumers are undecided over a purchase, when actually there are numerous underlying reasons that are directly linked to your business’ sales process - ’not being ready for purchase’ only takes third place according to Business Insider’s top eight reasons for shopping…
How to grow your brand with an ambassador program
Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather than hoping word-of-mouth marketing occurs organically, many companies are taking matters into their own hands by creating brand ambassador programs.
A brand ambassador program takes advantage of the passion of your most enthusiastic fans. By giving them exclusive benefits and the autonomy to carry your message to consumers, you can create a word-of-mouth marketing campaign that thrives for years to come.
Successful Brand Ambassador Programs
Lululemon
Lululemon does more than sell athletic gear. The company’s target audience is youthful, active, vibrant and hip, and its brand ambassador program reflects this. Lululemon’s brand ambassadors have the kind of lifestyle the company encourages, and they do so in a public way. In return, Lululemon rewards…
4 Video types that will help you generate brand trust
Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, and that’s why building trust is so important!
A big part of building trust is to really know your clients and their needs. Show them that you are aware of their problems and that your brand is committed to solving them.
The way to do this is through video content, as video is one of the strongest types of online content out there. Let’s see which types of videos work best for generating trust!
Types of videos that generate brand trust
1. Explainer videos
An explainer video is a short video, usually lasting less than two minutes that explains your brand or your product in an engaging and simple way.
It’s aimed to let your…
Examples of content that gets results on social media
Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a B2B or B2C brand, staying current with the content marketing best practices will ensure you achieve your goals quickly and efficiently. A good way to stay updated with the latest trends is to see how the top brands are leveraging content and how they have benefited from them.
If you are a seasoned content marketer, you can get clues about which adjustments need to be made to your content strategies to get better results. If you are new to content marketing, you can learn from the big shots and get started with your content marketing endeavors.
Now let us see what the top brands are doing to get the desired attention:
1. Content…
