Messenger apps have a bigger audience than social networks. Here is how to reach them.
Messenger apps are big. The top four messaging apps - Facebook Messenger, WhatsApp, WeChat, and Viber - now claim nearly three billion monthly active users combined, which is more than the combined active users on the world's four largest social networks (source: BI.com).
Brands understand that one of the key ways of being increasingly relevant to customers is to be where they are; more specifically, communicate where their customers communicate. This of course was a key reason why many early-mover brands began to shift budgets away from TV and towards social networks. Fast forward to 2017, and being ‘where your customers are’ means focusing on one-to-one chat apps like Facebook Messenger and China’s WeChat. Indeed, in terms of the latter, users can not only use the app…
A website video is just the tip of the branded-content iceberg
Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind?
The concept of the company website itself emerged in the mid-90s, and by the turn of the millennium, it had become a basic requirement for anyone running a business. What began as a novel way to explain what your business offered is no longer enough. Today, in addition to a website, you must develop a strong presence across multiple social media channels and a well-orchestrated content marketing strategy to help you share information and engage prospective customers and clients.
[si_guide_block id="85104" title="Download FREE Resource – Top 10 common content marketing mistakes" description="Grow your audience and build interest and leads by…
The four steps of personalization, and why you should care in the first place
Consumers decide very fast - in a matter of seconds - whether they like your email campaign. Provide something relevant, and you have a happy customer. Miss the target, however, and they instantly delete the email. The importance of personalization in an era of immediate gratification is crucial because consumers are bombarded with emails, almost all of which are off target. Personalisation - tailoring of messages to every person based on their unique tastes and preferences - promises to tackle this matter.
Done right, personalization elevates peoples' lives and promotes engagement by providing content that is tuned into and even anticipates the customer's needs. The benefits to the customer also translate into benefits for the retailer. Personalization can increase aggregate e-commerce revenues by 5% to 15% and boost the efficiency of marketing spend by 10% to 30%.
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Facebook messenger hasn’t been around for that long but it has definitely made an impression. With 1.2 billion active users, ⅙ of the global population is using this app!
Messaging apps have become extremely popular overtime, with a lot of the younger generation spending more time socialising through text messages, than face-to-face conversations. There are many different platforms, vying for users, in the messaging app ecosystem. In the battlefield of messaging apps, Facebook Messenger even leads Whatsapp for memberships, while WeChat is dominant in China, with over 90% using the app.
Even though geographic locations play a role in determining the popularity of messaging apps, the rise in usage of Facebook Messenger remains undeterred, with 1.2 billion active users that make ⅙ of the global population. 88% of online adults are a member of at least one of Facebook’s four main services: Facebook, Facebook Messenger,…
How to reach out and impress potential influencers for your brand
People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of email requests have already started pouring into their inbox.
Even if you don’t receive 1,000 emails a day like some of those busy bees, I bet you’re also dealing with the flood of information and to-do’s you have to take care of on a daily basis. In fact, the number of business emails sent and received per user per day totaled 120 emails per day in 2017, according to a report by the Radicati Group Inc. Now, what does this mean for you?
It’s not an easy task to stand out and make an impression amongst all of the buzz.
However,…
All you need to know about the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner
Users commonly mistake a Magento 2 bundle product for its 'grouped' peer. This is hardly a surprise because the names “bundle” and “grouped” don’t tell much about the difference. Still, these two complex product types have their specifics in management and use cases. We have outlined the nature, configuration and proper use of different product types in our Magento product types overview. Now, it is time to focus on a bundle product. We will find out how to create a bundle product in Magento 2, manage it expertly and enhance the shopping experience of your customers.
Product managers mostly use the bundle product type, also called a build-your-own product, to sell electronics (for example, a smartphone with a charger, a USB cable and earphones). But let’s explore…
Review how link retargeting can help improve your reach and potential site visitors
As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world of technology, and solve any challenges they as a business might face. One of the biggest challenges to date, is reaching new online customers, and fast. Targeting the right consumers, at the right time, can be tricky in an online world where consumers are bombarded with advertising that isn’t always relevant to them. While getting new customers to find your website is unfortunately not an exact science, one recent trend looks set to help businesses out in this regard, and it’s known as link retargeting.
What is link retargeting?
Those who have already delved into the world of online marketing will know that…
The voice search revolution is upon us. It’s time to optimize for today and future-proof for tomorrow
Whether or not you were ever skeptical about voice search since its introduction to Google browsers in 2012, you have to admit that it’s now definitely out of its nascent stages. Recent data from NPR and Edison Research shows that 16% of Americans now own a smart speaker. Leaving aside the fact that many people will own a single device together, that’s 40 million Americans with regular access to an in-home voice search device.
And on top of that, consider that all modern smartphones come fully equipped with a virtual assistant, be that Siri, Cortana, Alexa, Bixby, or the charmingly named Google Assistant. Pretty much everyone with access to a smartphone is capable of assistant-powered voice search, so while we might be waiting a while for the voice search tipping point (until 2022, …
20+ essential features that you need to include in your Twitter marketing strategy
Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage of its marketing capabilities. Twitter recently announced it had 328 million total users by the end of Q2 2017 and a daily active usage increase of 12% year-over-year.
Our new Quick Win, How to optimise your Twitter Marketing, walks you through optimizing your profile, content strategy, how to use hashtags and other essential Twitter features to help your social strategy.
But, to make it easier for our readers and members, here are our A-Z of features you should be using to get the most from Twitter.
How many of these 23 essential features are you using in your Twitter strategy?
Analytics - Twitter has its own version of analytics. This allows you to view…
Get your Adwords campaign in front of your competitors with a limited budget
As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as an AdWords campaign).
For many small businesses, an AdWords campaign can become expensive. For example, depending on the keywords used, some clicks to your ads might cost $7 each, and others only 20 cents each. If your PPC campaign is set up correctly and optimized, you might reduce your costs even more! That’s why it is essential to set up your campaign for the most effective results.
Setting up your account
To set up an AdWords account, you will need a Google account. All you need…
