5 ways to develop a better marketing automation strategy
In the age of automation, it’s easy for businesses to rest on machine efficiency while eschewing strategy. After all, if you can use a few software programs to send your emails, schedule your social media, and initiate Push notifications, why not use all of them? The underlying theory is maximum outreach, maximum results, but that simply isn’t true.
Instead, businesses would do better to narrow the scope of their automation practices and develop a well-focused strategy that focuses on meaningful contact rather than just maximum contact. Employ the programs at your disposal, but don’t overwhelm your customers.
[si_guide_block id="144584" title="Free Guide: Win more customers" description="Learn how to create an integrated marketing communications and automation strategy with our free guide, written in partnership with Salesforce."]
For a digital marketing strategy that drives sales home, consider these five tips. With the right suite of programs and a…
Guidelines for great creative from the world’s largest video sharing site
At a time when it’s never been more difficult to cut through the clutter and resonate with your target audience, it’s crucial that marketers master the skill of developing stand-out digital creative. A recent survey from Australia showed that it has become increasingly difficult for consumers to recall any distinctive TV advertising (good or bad), yet another indication that not only are consumers switching their viewing habits but are also zoning out when exposed to poor creative.
YouTube has recognized the difficulty brands face to create content that effectively captures their audience's attention and have developed a very helpful and comprehensive Playbook for Creative Advertising. The playbook is a detailed guide based on a collection of learnings from some of the most successful videos and campaigns on YouTube and is a fascinating read for brands, businesses and…
79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution.
With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring them up-to-date.
Likewise, some jobs are being created to meet up with the demands created by technology. New technologies like the internet, artificial intelligence, software development, have made upskilling necessary in the new economy.
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In a PwC survey, 79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution.
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Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.
As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform.
According to a recent study, using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing.
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The key is to always keep in mind your profile size while you find the right number of hashtags…
Practical guidance on engaging individual companies
Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity.
Regardless of how that blend is, erm, blending for an individual company, 9 times out 10 you’re going to want the individuals who work at your target accounts to come to your website at some point soon.
As learned readers of Smart Insights, no doubt you’re at least up to speed with the fundamentals of SEO and have consumed one of the dozens of articles on inbound. But ABM is different. We’re not trying to bring in as many visitors as possible, we’re trying to bring in as many as possible from our account list.
This slight difference in the challenge brings its own blend of tactics that we’re going to explore in this…
Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one
All famous companies have a trademark. It increases recognition and sometimes even determines the success of the company. A special combination of colours and symbols can capture the brand for decades or become another faceless corporate sign.
So how do you find a balance between brand involvement and recognition? How do you create a logo that will work for your business? In this article, we will introduce the rules and a step-by-step guide to developing a corporate symbol.
What is logo and why does your brand need one?
According to psychological experiments conducted at the University of Amsterdam, 67% of two-years-old and older children are able to recognize the brand by the logo. A well-designed sign means brand recognition, which…
Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization
Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.
Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales.
Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%.
Why is this?
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Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content
What do you usually do when you want to purchase something or learn a new skill? You take your smartphone or laptop and search for reviews and how-tos trying to find content that will satisfy your intent. Fortunately, there are tonnes of content available nowadays.
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Things get more complicated when you are on the other side. If you are a startup that wants to launch a content marketing campaign, you may realize that the market is quite saturated (not to say overwhelmed).
According to the …
Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy
Online shoppers seem to be embracing the Internet of Things (IoT) era like no other. The introduction of connected devices, applications, and touchpoints has brought about a drastic change in customer behavior and expectations. In-store interfaces, smart voice assistants, and Amazon Dash buttons are offering customers innovative ways to know about the product, read online reviews, and shop.
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E-commerce sites like Amazon and eBay are staying on top of this digital trend by embracing headless commerce that allows them to deliver relevant experiences to their audience.
So, what is headless commerce, anyway?
Headless commerce…
Google cares about how visitors interact with the sites. Website safety and security influence user experience (UX) directly so Google cares about these things
Do you still believe that the search engines care only about keyword strategy? Keywords are not the only factor that influences the SEO of a site. You need to consider other facets of user safety and security while assessing the search engine optimization needs of your website.
Google cares about how visitors interact with the sites, and website safety and security influence user experience (UX) directly so it makes sense that Google cares about these things.
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