Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential.
Seasonality can make or break an online business.
Failure to get your business ready for the holiday season may result in lost customers, bad reputation and loss in online visibility.
Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential.
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Here's how seasonality works in digital marketing and what you should do to optimize your site for the upcoming holiday season:
What is seasonality and why SEOs should care
Seasonality refers to regular and predictable trends recurring every calendar year. Different industries may be impacted by different seasonal trends but it is hard to…
The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either
Getting an edge over your competitors is important, and only possible when you truly and deeply understand the competition. Which brings us to one of the best ways of gaining new insights for your company:
Market research!
With the advent of sophisticated software and technology, marketers today have the ability to dig deep into the activities of their competitors and get some incredible new ideas about their audience. Because of these reasons and more, it is immensely important to conduct regular and thorough research into your compadres.
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Aligning your sales and marketing teams is one of the easiest ways to grow your business.
In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right?
The only difference is that they try to achieve this goal in different ways. While your marketing team tries to raise awareness about your brand and generate leads, your sales team aims to close deals.
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In the end, they’re essentially working towards the same thing. This is why getting them to work together can do wonders for your company’s growth.
You’ll see:
Lowered sales costs.
More cost-efficient marketing.
Shortened sales cycles.
Increased conversions.
Here’s how…
While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate.
It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves would drum up the most support for the World War II effort.
Focus groups might have been the most viable option at the time, but there’s no reason researchers should continue to spend $2.2 billion worldwide on the questionable insights offered by modern focus groups. Participants might provide a slew of opinions about a product, but that feedback doesn't predict whether people will actually buy it.
With so many companies mistakenly placing trust in focus groups, it’s no wonder Harvard Business School professor Clayton Christensen reports that 95% of the 30,000 new products created…
Five ways to frame our thoughts and actions as leaders
As marketers, there will inevitably come a point in many of our careers when we’ll be asked to step up from operating as individuals focused on specific tasks (e.g. SEO specialists, digital analysts, web developers) to managers responsible for a group of specialists (e.g. digital marketing manager).
Whether you make the move into management depends entirely on you and your personal drivers (and whether it’s right to promote people based on their technical skills is a debate for another day). But if you do decide to take the route into management, it's important to consider the implications.
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Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn't a good idea
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.
Brands invest in advertising to attract attention, get the word out, and raise awareness about their product. In today’s saturated digital media environment, this can be a challenge because consumers have so many demands on their attention. Brands, understandably, want to meet consumers where they are—or rather, where their attention is—and find ways to break through the noise. However, this impulse can lead to the siren song of sensationalism.
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Whether through advertising…
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?
According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022.
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?
The answer is RICH MEDIA.
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What is rich media?
Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved…
Avoid these 10 mistakes when developing digital services for your marketing agency
If you're running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, 'to err is human', you may make some strategic and tactical errors when selecting the best mix of your digital marketing services.
If you are considering offering new digital services like Design and build for websites and mobile or PPC, Search, Social or other Paid, Owned or Earned media, you'll want to check this quick checklist to avoid the mistakes agencies often make when getting into new digital services.
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Tap into your brand heritage to revive your brand's position and values.
“An organization’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage”
Corcoran (Source: The Art of Digital Branding, 2011)
This article takes a look at the growing need for a clearly defined digital transformation strategy for organizations to follow and what practical steps organizations can take in skilling up their employees with digital skills, referencing the DARC model
More and more traditional brands find themselves operating in ever competitive sectors being disrupted by emerging brands built on new business models. This Disruptive innovation has continued to gather pace, looking to re-map and re-invent any market sector.
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Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be.
According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what hasn't.
In this article, we’ll take a look at some B2C giants and the lessons we can learn from them to improve B2C marketing strategies.
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1. Amazon.com - the power of memberships
There are undoubtedly dozens of lessons that can be learned…
