Custom landing page examples and best practice advice

Discussion of web design in companies who don't know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that many visitors reach the site on other landing pages. These include both standard website page templates like category or product pages and custom landing pages dedicated to maximizing the conversion of leads when using inbound marketing techniques like SEO, Google Ads, and social media to drive visitors to a site. Whether you use standard page templates or dedicated landing pages will depend on your sector. For retailers or travel companies, it's impractical to create bespoke landing pages for each category and product. However, for business-to-business service and Software-as-a-Service (SaaS) businesses, dedicated pages are still commonly used to maximize conversion. In other sectors like financial services, it may be a combination, with…

A working marketing funnel ensures a steady influx of leads which forms the basis for business growth.

Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma! According to Forbes, eight out of ten entrepreneurs who start businesses fail within 18 months. If you don’t want to repeat their fate as a businessman, you need to understand how to sell your product or service. To do that, you need to be able to build an effective marketing funnel. [si_guide_block id="59581" title="Download our Individual Member Resource – Inbound marketing Quick Wins template" description="Our…

If your company has struggled with prospecting, there is a high possibility that you're guilty of one or more of these major lead generation strategy mistakes

Generating new leads through content marketing, SEO, and advertising has been (and always will be) the main priority for any marketing team. This is what propels your business towards continuous growth – but many marketers find that the constant search for new potential clients and customers is extremely challenging and draining. According to HubSpot’s research report, generating more traffic and new leads remains a top marketing challenge year-after-year, with over 60% of teams stating that it is the hardest part of their job. [caption id="attachment_150038" align="aligncenter" width="640"] [Image Source][/caption]Unfortunately, this leads many marketers to make up excuses for their lack of results. Many blame it on a lack of funding, their team is too small, or…

ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. However, here I want to talk about one powerful approach to give your lead nurturing strategy extra fuel and encourage a faster conversion. This is focused on Account-based Marketing (ABM), an approach that has become increasingly popular within B2B organizations over recent years. In his Smart Insights article, Adrian O’Gara defines ABM as: “a strategic approach that coordinates personalized sales and marketing efforts, to target specific accounts for new business and create deeper and broader relationships with existing customers.”…

It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail

High-quality leads are the lifeblood of any thriving business. It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail – after all, how are you going to keep growing and evolving if there’s no new business coming in? Unfortunately, getting quality leads is one of the areas that marketers find most challenging. In fact, 59% of marketers say generating quality leads is their primary challenge, according to research conducted by the B2B Technology Marketing Community on LinkedIn. But generating quality leads doesn’t need to be a complicated process. [si_blog_banner_cta] All you need to do is work on your marketing ninja moves and have a few tools in your arsenal that will help you identify leads that come with a…

Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated

Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the number of leads you need to consider when measuring success; you also need to take lead generation quality into account. The quality of your leads essentially tells you how likely they are to become customers, with high-quality leads being the most sought after. But exactly how do you attract leads that are more likely to convert? [si_guide_block id="116978" title="Download our Business Resource – Lead scoring and profiling guide" description="This guide will introduce you to the different ways you can score your leads and how you can classify them against your ideal buyer profiles."/] While there are a huge number…

Aligning your sales and marketing teams is one of the easiest ways to grow your business.

In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal in different ways. While your marketing team tries to raise awareness about your brand and generate leads, your sales team aims to close deals. [si_guide_block id="79857" title="Download our Business Resource – Sales and marketing integration guide" description="This guide will give you practical recommendations, based on real-world examples, showing how to get your sales and marketing teams working together more effectively."/] In the end, they’re essentially working towards the same thing. This is why getting them to work together can do wonders for your company’s growth. You’ll see: Lowered sales costs. More cost-efficient marketing. Shortened sales cycles. Increased conversions. Here’s how…

Creativity and resourcefulness may be the best weapons you can use when it comes to lead generation

Lead generation is a crucial marketing activity as it signals the start of what could be a fruitful relationship with future customers. Unfortunately, leads don’t fall on your lap that easily. Not only are you dealing with competition that will try to be first on your prospects’ radar, but you also need to cater to the changing buying behavior and needs of consumers. Faced with these challenges, your creativity and resourcefulness may be the best weapons you can use. This is where infographics come in handy. Infographics have an artistic appeal to content consumers as they are rich in visuals that pique your target market’s interest in learning more about your brand and its unique value offer.

Infographics as blog posts

To generate leads with infographics, you can post them…

Here are some of the most effective strategies for social media lead generation for B2B businesses...

When most think of social media lead generation for B2B businesses, they think LinkedIn. However, as great as LinkedIn is at B2B lead generation, it’s not the only social platform that can get you great results. In this blog post, we’re going to be covering tips for how to improve social media lead generation for B2B business.

Why use social media for lead generation?

Lead generation is an essential part of a healthy, thriving B2B business. And social media presents an amazing opportunity to find leads; with around 2.62 billion social media users worldwide in 2018 and that number expected to grow up to 3.02 billion in 3 years, it’s the biggest directory of potential leads that exists. But it’s not just the sheer number of users that makes social media an attractive lead generation solution. Social media…

Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses

The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of lead generation campaigns, helping to benchmark your activities in order to succeed. Before taking a look at the performance of content types, it's vital to understand the maturity of your B2B lead gen campaigns. 1,042 marketers were asked to rate the maturity of different lead generation activities. 54% were confident in their capabilities stating that their content production and development was either "very advanced" or "quite advanced"."Very basic" activities include data verification and validation, measuring ROI and transferring data between CRMs. The data shows that businesses still struggle with advanced lead gen activities. Not utilizing the opportunities available to you leads to…