A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted
Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted.
Digital marketing, by its very nature, involves the collection, use and dissemination of personal information, in one form or another. The recent onslaught of data privacy legislation has left marketers scratching their collective heads as to what "personal information" means nowadays and how they can comply. Interestingly, very similar considerations have the Federal Trade Commission calling on Congress to enact federal privacy legislation that balances consumers' concerns with business' need for clear rules of the road.
How has all of the legislative activity actually impacted digital marketers? How is it likely to do so moving ahead?
[si_guide_block id="99357" title="Download…
A quick-fire guide to making the case for greater investment in market research
There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers.
Market research is always changing but maybe isn’t talked about as an industry as much as other parts of marketing, such as SEO, paid media and even CRO.
There’s a whole new world of opportunity out there to get insights, quicker, faster, and cheaper than ever. Research should always be done to the highest quality, with standards respected – and I think, combined with its often-lengthy timescale, this scares people off. But it shouldn’t. You wouldn’t produce a blog post without typo checking it and you wouldn’t write an ad for Google Ads without making sure the message is relevant to the audience you’re targeting. Market research is no different.
It’s easier than you may…
Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results
A new infographic has showcased the most valuable brands in many of the countries across the world, showcasing some stark differences in overall value between different countries.
This week, Germany has also made a landmark ruling that will limit the types of data that Facebook can collect and assign to indvidual users, which has got the platform up in arms.
China is bringing its beauty advertising more in-line with the rest of the world by banning brands from making medical claims when it comes to their cosmetic products.
Amazon has reported some seriously strong growth in terms of ad revenue, taking some of the market away from Google.
Find out more on each of these…
As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition
While e-commerce is transactional in nature, there is a human element in effectively building long-term relationships with your customers. The question is: Why do some e-commerce merchants manage to execute this very well while others blow thousands of dollars and countless hours of time and never figure it out?
This guide will help you supercharge your business and leave your competition helplessly trailing behind you.
1. Be in the right market
Perhaps the most important tip to put your business in a position to leave your competition in the dust is to enter the right race.…
Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years
As we are well into the New Year now, the entire email fraternity is looking forward to some exciting advancements in emails. Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years. With the emergence of innovations in the designing realms, the efficiency level of email marketing has nowhere to go but up.
That said, let’s demystify the email design trends that will rock the email space in 2019.
1. APNG in email
APNG, an extension of the Portable Network Graphics format, provides support for animated images. APNG and GIFs are quite similar in that both are lossless formats. The main advantage of using APNG in emails is that it supports 24-bit colours and eight-bit alpha transparency. As GIFs…
Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience
In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping you acquire more customers, analytics tools for understanding your audience and improving your strategy, competitor research tools for understanding your competitors and their strategies and many more.
In this blog, I’m going to share five must-have e-commerce tools that will help you improve your businesses’ results.
We won’t be talking about e-commerce platforms, but rather all the other tools that you need once your online store is up and running.
For email marketing: Mailchimp
Email marketing is essential to business growth as one of the most cost-effective digital marketing strategies out there. However, in order to create and run successful email marketing campaigns, you need…
Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation
The first short message system (SMS) message was sent in 1992 and the first phone with texting capabilities was released by Nokia the following year. Given the digital communication technologies introduced since then - voice over internet protocol (VoiP), video streaming, and social media - it may be tempting to discount the potential of the humble text message.
You do this at your own peril. After all, SMS response rates are 209% higher than email, Facebook or even phone calls. That's because 94% of text messages are read and recipients typically respond to them within 90 seconds. In addition, when comparing SMS messages to mobile ads, SMS wins every time.
Half again as many recipients immediately purchase…
The evidence conclusively shows that a site with optimized website speed will equal more revenue
It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect a fast user experience.
The Undeniable Case for Optimal Website Speed
Plenty of big companies and extensive research projects confirm how much consumers value a fast site.
For instance, big names like Firefox, Netflix, and even the Obama Campaign found that optimizing web speed results in higher conversion rates and better sales.
A study by Brian Dean for Backlink recently found optimal website speed to be one of the most significant factors in determining a high Google ranking position.
Roxanna Elliot of Performance Metrics reports that 9.6% of visitors will bounce when a page takes only two seconds to load, while…
The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands
Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. In particular, 2018 saw a number of significant changes to this landscape, not least the prospect of Brexit and new laws governing how marketers go about their daily lives.
For these reasons, it was a timely opportunity to see how recipients of our marketing emails feel about the channel as part of the latest 'Consumer email tracker 2019' report. In an age of innovation and change, one of the most encouraging findings was that email remains central to how customers engage with brands across the countless touchpoints now available to them.
[si_guide_block id="99357" title="Download our Premium Resource – GDPR and ePrivacy briefing for marketing professionals" description="In this report we cover…
Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook "blocks" third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions
This week's news roundup is fairly Facebook-heavy as the social media platform has been fairly busy. While its ad revenues may have increased in the final quarter of 2018, it has also come under fire some recent changes that blog third-parties from monitoring political ads.
Other than Facebook, Google is now in more hot water with yet another GDPR complaint lodged against it. It has been accused of using sensitive information to target ads at users, something that it is denying.
Take a look at these stories in a bit more detail below.
Facebook reports strong ad revenue growth
Facebook may have had a particularly touch 2018 in…
