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The evidence conclusively shows that a site with optimized website speed will equal more revenue

It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect a fast user experience.

The Undeniable Case for Optimal Website Speed

Plenty of big companies and extensive research projects confirm how much consumers value a fast site. For instance, big names like Firefox, Netflix, and even the Obama Campaign found that optimizing web speed results in higher conversion rates and better sales. A study by Brian Dean for Backlink recently found optimal website speed to be one of the most significant factors in determining a high Google ranking position. Roxanna Elliot of Performance Metrics reports that 9.6% of visitors will bounce when a page takes only two seconds to load, while…

Chart of the Day: How does your site compare to these benchmarks?

Website performance, as perceived by the download speed for pages by users, has become more important with the increased adoption of smartphones which typically have lower bandwidth connections than desktops. This research from Google on the impact of page load time shows why speed matters! Recent research by Google has shown that the recommended average user perception of acceptable download time to page load is two seconds, while for the average European website it is around eight seconds. Google and others have much guidance on how to improve site download speed, yet achieving fast download speeds has become more challenging with the widespread adoption of responsive website design (RWD), which adds to the page weight of HTML and Javascript…

What is a content discovery network and why should digital marketers be using them?

It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their audience quickly since Google have confirmed that site speed is a ranking factor. Content Delivery Network (CDN) is a new way of amplifying the delivery of your content. It is a system that provides faster and safer internet experience. Believe me; it has all the potential to add value to your content marketing objectives.

Why use a CDN?

Content delivery is crucial to marketing success. After hours of time spent thinking on a theme for a good article, you should work on ways to deliver it quickly. Globaldots indicates the loss in conversion rate as -7%, per one-second delay. You cannot afford to have a slow loading page. This is where a CDN comes…

How to increase loading times and keep web visitors happy

Loading Times: Are They THAT big of a deal? Web performance optimisation, or WPO, is a term that relates to the various techniques IT specialists use in order to increase the speed in which websites are downloaded and displayed on a user’s web browser. You may be thinking, “what a waste of time – most pages load quickly enough, and what difference is a few seconds going to make?” Well, honestly, you’d be surprised. And, more often than not, we’re talking milliseconds rather than seconds. In fact, according to this compendium of web performance stats by Radware, there are 55 reasons why you need to optimise your website’s performance and page loading times: 44 percent of online shoppers claim that a slow transaction increases their anxiety about that purchase. Online shoppers remember load times as being 35 percent longer than they actually were. …

A briefing on the options to turbocharge your Wordpress Blog

With more blogs and company sites hosted on Wordpress today, it's important for marketers and agencies to understand the options available to optimise Page Speed for this key platform. Marketers need to ask providers or their technical team about page download speeds and optimisations used such as content distribution networks (CDNs), caching and code minimisation. In this post I'll explain some of these concepts and give some practical examples of how to implement these features.

The need for a focus on Page Speed improvement

In a digitally connected world, the speed of websites is becoming increasingly important for consumers. In 2006, Amazon.com reported increases in revenue of 1% for every 100ms of page load improvement. Reports by the Aberdeen Group in 2008 stated that a one-second delay in load time…

How to improve your Site Speed in five simple steps

We live in the age of now where everyone wants everything instantly, especially when browsing by desktop or mobile. If your website is subjecting users to never-ending visions of hour-glasses or self-chasing blue spheres then your conversions are going to suffer along with your search engine results. Site speed is one of the metrics Google uses to rank websites, stating in its Webmaster Central Blog: “Our users place a lot of value in speed, that's why we've decided to take site speed into account in our search rankings.” As well as being included in its metrics Google also outlines the importance of speed in its 10-rule ethos:

“We know that your time is valuable, so when you’re seeking an answer on the web, you want it right away and we aim to…

Does your site pass the 2,4,6,8 second rule? Value: [rating=4] Recommended link: Google Analytics Benchmark

Our commentary on site speed variation

We’ve shown through several recent posts that speed matters if you want to maximise conversion. The Walmart example in our previous post showed how conversion rate drops dramatically below 4 seconds, so this is a good rule of thumb in evaluations. Today, Google has released a new compilation that helps companies compare their performance to this. It has 3 different benchmarks:

1. Site Performance by platform

This supports the data from our previous post - suggesting that desktop sites need to render in less than 4 seconds: Google notes that you can check out the site speed reports in Google Analytics to see how you compare. Remember that averages across the whole site can be deceptive…