Marketing your non-profit is essential to the success of your cause and luckily, the internet offers numerous possibilities – you just need to make the most of these opportunities

Non-profits and charities often have small budgets and few people to help with their marketing strategies. But without a good marketing strategy in place, how do you raise awareness of your cause? How do you attract more supporters and donors to help support your cause? Marketing your non-profit is essential to the success of your cause and luckily, the internet offers numerous possibilities – you just need to make the most of these opportunities. In this blog post, I’m going to share 3 effective strategies for non-profits and charities.

Advertise online…for free?

Google Ads can be extremely successful; they appear right at the top of search results so they’re the first result people see when doing a Google search. …

Where is the digital advertising industry today?

When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is faced with some challenges, of which, transparency and traceability seem, ironically, to be holes in the system manifesting in issues like ‘ad fraud’ for instance. The estimated cost of fraud in digital advertising in 2018 is around $19 billion and that figure is expected to grow by over 230% by 2022 to hit $44 billion (statista), according to the current variables. Much of the losses come from ‘non-human traffic’ or what’s known as ‘bot traffic’ but there are also other types of waste like ad-blocking software. Fraud losses will amount to 22% of video spending, according to…

Which activities improve the results from email marketing

Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the success factors for email marketing, which is a highly rated channel for ROI. Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42 to 1, while average email programs report an ROI of 37 to 1. Yet similar to our Email marketing excellence research this research shows measuring the ROI is challenging: Beyond measurement, the research examined a wide range of factors. The visual below is worth reviewing since, as the report details, there are some surprises amongst the ones that were associated with increased ROIs and by some of the ones that weren’t. …

Position tracking for small businesses made easy through SEO tools

Search engine optimization (SEO): in this day and age, you're simply not going to get anywhere without it. No matter what line of work you're in, it's almost a guarantee that you're going to use the internet, and this fact has made it even more important to know how to use SEO to drive visitors to websites and front doors. Thankfully, because of how connectivity is so widespread, there's no dearth of tools to support the SEO efforts of business owners.

The features you need

Nowadays any small business or online agency can run their own SEO campaigns or take on projects on behalf of other companies. SEO has come a long way since the black-hat days of keyword stuffing, though; working your website up the search results ladder into that coveted top spot requires a steady hand on the tiller and…

Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile

Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and assets are used to communicate a brand’s positioning in the ecosystem as part of the multi-channel brand communication or engagement programmes. The competition across nearly every industry is becoming more fierce by the minute. For this very reason, developing an identity for your local business and devising a plan to reach out to your audience has never been more important than it is today. Your local business no longer needs intermediaries in order to have a direct interaction with customers. With the onslaught of digital branding, a message well-delivered has the potential to impact real-life experiences that can be transmitted through multiple networks.

[si_guide_block id="109627" title="Download our Premium Resource – Brand vision and identity…

Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that?

Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a stir from the start. From there, lawyers have been trying to out-market one another and win - much like their caseloads. The field of legal marketing is far more advanced than most other professions and is filled with lawyers who both do it well and have the means to shut out the competition. So, how does a smaller or lower budget firm overcome the marketing behemoths? I’ll get there, but let’s first discuss the challenges facing legal marketing in 2018.

[si_guide_block id="5750" title="Download our Premium Resource – Digital Marketing Strategy Guide" description="Global brands like Accenture, Canon, GSK and HSBC—and thousands of digital marketers and business owners—are using our strategic frameworks to optimize their…

Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really?

If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across one of the biggest buzzwords in the industry right now - geofencing. If you haven’t, then let’s just quickly give you an idea of what geofencing is and what it can do.

What is geofencing?

In a nutshell, geofencing is a software feature that allows you to send targeted ads to customers based on their location. The idea is this: you set up a virtual boundary (or a fence, if you will) around a certain region using GPS or RFID that allows the software to trigger ads when customers enter or…

Always managed to approach an important social issue perfectly within a global marketing campaign

We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble's Always brand and their 2014 #LIKEAGIRL campaign. It will forever be remembered not for the content of the advert, but for the conversation it sparked in society. [si_guide_block id="29978" title="Download FREE Resource – Essential marketing models" description="15 classic planning tools to inform strategy development."/]

The Brief

Always’ commitment to empowering girls through puberty education dates back decades. Yet in 2013, P&G realized the brand’s purpose wasn’t apparent to the new generation of consumers. Always’ brand communications had remained focused on product performance, while its main rivals had moved on. The challenge was to build a fresh and more meaningful understanding of confidence which would resonate with the…

The steps you need to take to make sure you get the most out of your marketing campaign

A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive of the campaign, right up until it is being presented to an audience. Digital marketing campaigns are much more dynamic and sustained than traditional, analog marketing methods. A digital marketing campaign involves a lot more than simply placing adverts for your business or brand around social media and other websites. With digital marketing, there is a constant or near-constant exchange of data between the business and the various online platforms on which they market. For example, an integral part of most digital marketing campaigns is SEO. But SEO is not something you can simply buy or implement with a single transaction. SEO is an…

How to start an eCommerce (business on a budget)

The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in 2017. Logically, many people are thinking about pursuing a career in that field. Launching an e-store is usually perceived as a demanding and time-consuming process. People spend day after day analyzing prominent eCommerce websites, trying to spot the products that could make them the new Jack Ma or Jeff Bezos. Also, you might think that launching and maintaining an online store costs a lot of money. While the expenses might grow in the latter stages of its existence, the initial phase doesn’t require that much money. In this guide we’re going to give you some practical tips on financing an e-store before you win over your first customer. …