Make sure you choose an SEO package that will get you results but won't tell you these common lies
SEO is an important part of any digital company - it can be the most successful way of driving traffic to your site if optimized correctly.
Whilst many companies have the set of skills to audit, perform and optimize their own SEO, others prefer an agency to do it for them so they can dedicate the time to other areas of focus. However, before you sign a contract for an SEO package, we would recommend taking certain steps to ensure you get the results you need and want in order to grow your business.
Whilst there are certain things an SEO package should offer:
- Content curation
there are also things to avoid:
- A promise of instant results
- Thinks PR is an unrelated topic
- Promises number 1 spot on SERPs
Although the ultimate SEO goal is to rank first organically on SERPs this isn't always achievable depending on the keywords you choose to target, especially when you're up against competitors with a higher authority than you. But it's not impossible - especially when your SEO is done right.
Promising a number one spot on the first page of Google is one of the biggest lies in the industry. That's because there's never a guarantee that this is possible. There are too many factors to take into account, DA, quality backlinks, mobile-friendly, on-page SEO, and many changes in Google's ranking algorithms. Also, your page may appear higher on a previous visitor's SERPs than a user who has never visited your site because Google calculates that the first user will have more interest in your content.
So what makes a good SEO package, and what are the things you should be suspicious of?