SEO is an important part of any digital company - it can be the most successful way of driving traffic to your site if optimized correctly.
Whilst many companies have the set of skills to audit, perform and optimize their own SEO, others prefer an agency to do it for them so they can dedicate the time to other areas of focus. However, before you sign a contract for an SEO package, we would recommend taking certain steps to ensure you get the results you need and want in order to grow your business.
Download FREE Resource – 10 business-limiting SEO mistakes
The search engine optimisation (SEO) mistakes to avoid and what to do instead. Google's engineers have said there are at least 200 'ranking signals' which affect whether you can rank above your competitors or not for searches which will bring you new business. To make SEO even more challenging, many of them change frequently in Google's algorithm updates. So, it can be really tough knowing what matters in SEO and what doesn't.
Whilst there are certain things an SEO package should offer:
there are also things to avoid:
Although the ultimate SEO goal is to rank first organically on SERPs this isn't always achievable depending on the keywords you choose to target, especially when you're up against competitors with a higher authority than you. But it's not impossible - especially when your SEO is done right.
Promising a number one spot on the first page of Google is one of the biggest lies in the industry. That's because there's never a guarantee that this is possible. There are too many factors to take into account, DA, quality backlinks, mobile-friendly, on-page SEO, and many changes in Google's ranking algorithms. Also, your page may appear higher on a previous visitor's SERPs than a user who has never visited your site because Google calculates that the first user will have more interest in your content.
So what makes a good SEO package, and what are the things you should be suspicious of?
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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