4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy
We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital marketing for manufacturers. To keep up, manufacturing businesses need to optimize their approach to digital to stand out and defend their market share.
How does the digital era influence marketing for manufacturing?
According to Mckinsey, digital transformations are 'long-term efforts to rewire how an organization continuously improves and changes'.
This generic definition is true for all industries but it's particularly prominent in the manufacturing industry right now. For example, this PwC survey of oil and gas executives reported that manufacturing leaders see the most potential in technologies that combine data and analysis.
In this insightful report, PwC outlined a framework for digital transformation within the sector. This demonstrates that…
When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate
Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to one report by Super Office, businesses with higher engagement rates had an average retention rate of 89%.
One of the best ways to capture your customer’s attention and build engagement is by connecting them with the content that matches their preferences. This is why targeted marketing campaigns work so well. When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate.
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Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals
Whether you're creating content from scratch or refurbishing existing content, your goal should be to engage and entice your target audience effectively on different platforms and, ultimately, prompt action.
Your blog posts, videos, infographics, contests and ads all need to be perfectly aligned with the buyer’s journey. This means you need to understand the awareness, consideration and decision stages.
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However, it’s quite difficult - if not entirely impossible - to do this without having a documented plan that covers effective distribution of your content. At the same time, your content marketing campaigns may end up…
How to start using advanced content analytics
Analytics, in general, is key to performance optimization. Getting accurate feedback on what is working and what not helps companies make improvements that will lead to better outcomes. And when content is the center of your business, Advanced Content Analytics becomes the center of your Big Data analytics. By now, most businesses have heard of the Advanced Analytics and how it can generate value from large amounts of warehouse and fresh data. But despite this, most marketers today are struggling to measure whether anyone is using their content, how often their content is used, how much their content engages customers, and most importantly – whether their content has any impact on sales. Advanced Content Analytics using today’s sophisticated tools and techniques can make it easier to measure the outcomes of your content.
What are analytics and what are their types?
According to RapidMiner, analytics is…