Effective communication and thoughtful design generates huge success for gaining new customers and improving retention rates
Have you ever wondered how brands grow as large and as well known as they do? From companies like Google to Starbucks, their names are known, and users know exactly what services and products they provide. Branding is how this happens, and it is no small feat. It takes time to cultivate a brand, to the point that a company has universal recognition like Gillette and Coca-Cola.
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What’s the importance of branding?
What’s the most important thing about branding? Some may argue having a campaign that aligns with the business’ ethics while others say how effectively that campaign communicates with the consumer. While both are generally right, most companies have greater success when they…
Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform
Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been passed down from marketer to marketer for, well, generations. But it's not enough to just consider how to tailor your message to audiences of different ages, you also need to think about the different ways you'll communicate that message.
Communications technologies and new channels appear all the time, forcing marketers to rethink their customer communications strategy every few years. While many current communications strategies were designed with older consumers in mind, a refresh is in order.
As of 2019, Millennials and Generation Z make up the largest percentage of the general population, according…
Creating more relevant personalised communications
Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using this right to broadcast the same communication to all customers will eventually turn your message to “noise”. Having a conversation is not a one way speech, but an interactive communication which listens and speaks to, not at the customer.
Within the travel and tourism industry the need to provide the personal touch is a key differentiator of single and smaller hotel chains, with the service and attention to detail making the experience memorable and distinctive. This unique and distinguishing service is often carried across to the digital world, with some very elegant, evocative images and…