Chart of the day: How does device preference for online activity differ with generations?

Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented companies. In fact, it’s deemed equally important to decipher the millennial category in comparison to other generations and come up with an integrated marketing strategy that targets different segments of the audience with unique approaches, best suited to their consumption habits. It comes without a doubt that the invention of mobiles had given rise to the migration of online activities away from PCs, albeit slow and steady. Smartphones have only boosted that migration, making the switch from PCs to mobile-first much faster. However, that rate of migration only applies to a certain segment of the population, advocated by their age, to be more inclined towards adapting newer…

Millennials want the same thing as every other age group, it's just the channels for delivering it that have changed.

They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. AdWeek calls them “easily the most sought-after demo for marketers and advertisers.” Others call them “Generation Y.” Whatever you choose to call them, the demographic has reached an important point where their purchasing power is heading towards its peak. And it’s a huge generation, born anytime between the early 1980s and 2000. And of course there are major differences in life experience and expectations between someone born in 1983 and someone born in ‘99, but the important thing to know about the entire group is that they’ve grown up alongside an information boom. That means they know just how to navigate online to get the info they want,…

Millenials have grown up, so marketers must look to Gen Z for the next batch of malleable young minds. Problem is, Gen Z has it's own agenda.

It is with great sadness and regret that I have to announce the imminent demise of a magnificent era defined by a much loved and well know group we call the Millennials.

How we all loved how playful millennials lived more in their heads than in reality.  We adored their naivety believing a single Europe for all would be embraced by a UK struggling to redefine its identity.  We blushed as they exposed their bits on Tinder all in the name of love.  We smiled as they swallowed click bait headlines.  

Opticians worldwide will always give thanks for their dedication to staring at smart devices, resulting in a global demand for new prescription lenses.  And of course, we salute…

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