Book your free consultation call to identify challenges and opportunities for your business

Millennials want the same thing as every other age group, it's just the channels for delivering it that have changed

They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will "become the world’s most powerful customers". Indeed, it seems that the demographic has reached an important point where its purchasing power is approaching its peak. [si_guide_block id="35932" title="Download our Individual Member Resource – Smarter Instagram marketing guide" description="Our Smarter Instagram marketing guide will help you tap into the consumer activity on Instagram to use it to grow your business."/] It’s also a huge generation, born anytime between the early 1980s and 2000. Of course, there are major differences in life experience and expectations between someone born in ‘83 and someone born in ‘99, but the important…

Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic?

Brands have stopped considering social media to be just like any other medium of communication since millennials have started treating social platforms as one-stop-shops for all of their daily needs. In other words, with the exponential increase of social media users and shifting consumption patterns, brands have started redefining their social media strategies. Spurred by changes made by the social network platforms, social media has now become a dedicated marketing and sales channel. Millennials are a particularly important group since their age coincides with peak usage of many social media platforms by age and in particular two of the most popular social networks: Facebook and Instagram. Plus, they are predicted to be the largest target group for 'generational marketing' in future.

What is the age range…

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform

Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been passed down from marketer to marketer for, well, generations. But it's not enough to just consider how to tailor your message to audiences of different ages, you also need to think about the different ways you'll communicate that message. Communications technologies and new channels appear all the time, forcing marketers to rethink their customer communications strategy every few years. While many current communications strategies were designed with older consumers in mind, a refresh is in order. As of 2019, Millennials and Generation Z make up the largest percentage of the general population, according…

Chart of the day: How does device preference for online activity differ with generations?

Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented companies. In fact, it’s deemed equally important to decipher the millennial category in comparison to other generations and come up with an integrated marketing strategy that targets different segments of the audience with unique approaches, best suited to their consumption habits. It comes without a doubt that the invention of mobiles had given rise to the migration of online activities away from PCs, albeit slow and steady. Smartphones have only boosted that migration, making the switch from PCs to mobile-first much faster. However, that rate of migration only applies to a certain segment of the population, advocated by their age, to be more inclined towards adapting newer…

Millenials have grown up, so marketers must look to Gen Z for the next batch of malleable young minds. Problem is, Gen Z has it's own agenda.

It is with great sadness and regret that I have to announce the imminent demise of a magnificent era defined by a much loved and well know group we call the Millennials.

How we all loved how playful millennials lived more in their heads than in reality.  We adored their naivety believing a single Europe for all would be embraced by a UK struggling to redefine its identity.  We blushed as they exposed their bits on Tinder all in the name of love.  We smiled as they swallowed click bait headlines.  

Opticians worldwide will always give thanks for their dedication to staring at smart devices, resulting in a global demand for new prescription lenses.  And of course, we salute…