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Have you tried using webinars yet? What tools are you using to host and promote your webinars?

Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me to put together a Quick Win for their website – and it’s all about webinars, from how to set goals for webinars to finding ideas and topics and to promoting your webinar. If you’re interested in learning more about how webinars can help you improve results for your business, make sure you check it out!

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It covers literally every aspect of planning and promoting webinars so that once you’ve…

Creating more relevant personalised communications

Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using this right to broadcast the same communication to all customers will eventually turn your message to “noise”. Having a conversation is not a one way speech, but an interactive communication which listens and speaks to, not at the customer. Within the travel and tourism industry the need to provide the personal touch is a key differentiator of single and smaller hotel chains, with the service and attention to detail making the experience memorable and distinctive. This unique and distinguishing service is often carried across to the digital world, with some very elegant, evocative images and…