3 techniques to make Native Advertising more effective
Following the move made by many other online publishers in recent years, the picture-hosting site Imgur recently announced its plan to roll out native ads. The site bootstrapped for most of the past six years and built a loyal community, but — like most publishers — it has the need for a consistent revenue stream.
More publishers are riding the native advertising (definition and example) tide to monetize their platforms. For advertisers, native ads are a natural and effective way to boost engagement. In fact, Yahoo reported that, on average, users give native ads three times more attention than display ads.
But like all innovation, native advertising (definition and example) also follows an S-curve cycle of adoption and maturation. From display to search to video ads, each cycle inevitably brings a unique set of challenges and risks. And as native advertising matures, the issues advertisers and…
Which are the most popular channels for journalists today
For Marketers and PR Professionals, it's important to reach the right media influencers using the right media. Given the huge choice of communication channels available to us across social media, it's useful to know the preferences for channels amongst media professionals.
Cision's Social PR Study, using data from the Social Journalism Study 2015 reveals some interesting insight. So should you contact Journalists via phone, email or social media and are your current methods currently effective for contacting the right PR Professionals?
The survey reveals that '49% of PR Professionals prefer the phone, compared to 23% of Journalists'
How should you contact Journalists?
PR Professionals are reaching out to Journalists via email and phone, and social media is the third choice for pitching stories (amongst almost half of respondents).
So how do Journalists wish to be contacted? More contact via email, phone, social media and 8% would prefer more postal information. …
Email marketing is still highly effective, but the smartwatch brings with it a new challenge for marketing strategists
I've recently upgraded my watch to a Sony Smartwatch 3, but the Smartwatch 2, depicted below, is often cited by technology bloggers as being one of the devices that kicked off the wearables trend in a big way back in 2013. Life with a smartwatch isn't as difficult to get used to as I thought it might be, instead adding a lot of value to my day in ways I could never have imagined. As a copywriter I've penned many an email for many a marketing campaign, so the way the smartwatch began to change my behaviour as a consumer was of particular interest to me.
The smart watch will impact email marketers
I seldom read full emails or messages on my smartwatch…
Russia's current digital landscape: Search and Social
We all know Russia is geographically big, but it is also a big market when it comes to social, search and e-commerce. Russia has 87.5 million active internet users, and 67 million active users of social media accounts. It is estimated that Russian's will make $36 billion worth of purchases online this year. What is more that amount is set to increase considerably to $43 billion next year as shown by this summary from wearesocial.
Russia represents a big opportunity as a vast market with high rates of annual growth in the digital sphere. However it also presents a series of challenges because it is very different to Western markets. The big players with which we are all familiar, such as Facebook and Google, do not dominate in the same way as…
How do consumers search for local products and services?
Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right information is available!
4 in 5 consumers are using search engines to find local information, and 18% of local smartphone searches result in a purchase within a day.
The infographic highlights 4 important tactics for retailers to embrace:
1. Ensure Ads include your address and directions, across all devices.
2. Tailor copy to take account of local searching.
3. Build an attribution model for local searches.
4. Use radius bidding and local bid adjustments.
Download the full Infographic to find out more information from this American research on Local consumer search behaviour.…
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16 Jun 2015
Examples showing how can you make pre-roll videos effective when people do not want to watch pre-roll video ads
Let’s face it. Does anyone really want to watch a YouTube advert? Probably not. In fact, ninety-four per cent of us choose to skip the rest of the pre-roll after the compulsory first five seconds. And that figure is considered fairly generous.
And who can blame you for skipping? Often the ads are irrelevant, usually they are boring and sometimes they are just simply irritating. All you want to do is watch your video, right? It’s annoying having to stare at the Skip Ad button for five seconds, waiting for what seems like an eternity (and much longer than five seconds) to just view your clip.
So you might be surprised to learn that occasionally, very, very occasionally, YouTube pre-rolls can work. However, it has to be something pretty…
How Moburst helped Mailwise gain visibility for their mobile app
For the past few years, the stock of mobile apps has been on the rise. As of May 2015, there are more than a million apps available in the leading app stores. To be precise, Google Play offers more than 1.5 million apps to its users, while iTunes follows closely behind with 1.4 million. Since the App Store was launched back in 2008, the number of apps has been rapidly growing, and it seems like that movement won't stop anytime soon. Thousands of apps are submitted for release each month - yet, for every successful app there are many others that fail to make a long-term impact, let alone find their way on the charts. How do apps get traffic and more importantly, downloads?
App Store Optimisation
Similarly to Google's SEO (Search Engine Optimisation), where websites optimise their sites to…
Day 1 round-up from Social Media World Forum, June 2015, London
I had the pleasure of attending Day 1 of the Social Media World Forum in London on the 8th June. As you'd expect from an event like this, there was a lot of great stories, insights and new information from the world of social media on topics ranging from humanising your brand and content through to UGC, CGC and online reviews.
Instead of producing a round-up of the individual sessions I attended at #SMWF, I thought it better instead to highlight some of the key themes and trends I took from the event. From day 1 alone I picked up on a number of recurring topics, with the top five including:
Paid amplification vs. organic growth
Reviews, user-generated content (UGC) and community
Rational vs. emotional thinking
Disrupted business models
The power of brand storytelling
1. Paid amplification vs. organic growth
It's been long documented that organic reach on…
How to manage a PR crisis using social media intelligence
Sometimes, however much you prepare, a crisis is unavoidable. It can at happen at any time and for any number of reasons but whatever happens companies and organisations need to try to manage the crisis when it happens. Of course this has become quite tricky with the incredible volume of posts on social networks making it hard to track every facet of a problem. But with the right social media intelligence software, PR and Communications teams can better manage a potential crisis situation.
Social data is of particular use in two stages of a crisis: detecting the beginnings of a crisis and managing the crisis. This post will explain how social intelligence (monitoring and analysing online data) can help you manage these two stages quickly and effectively.
Detecting a crisis
Understanding…
With objective-based campaigns, businesses can promote to directly prompt leads and sales
Importance: [rating=4]
Recommended link: Twitter announcement on objective-based campaigns
You may remember when Twitter started to monetise through offering ads to advertisers, the model was to use paid Promoted Tweets to encourage more followers, but it was lacking a way to directly prompt leads and sales. Then, in 2013 they launched Lead Generation cards that were particularly useful for business-to-business marketing.
Now, in a similar move to Facebook's new Call-to-action buttons, Twitter is making it easier to create ads that enable direct clickthrough to a website to meet objectives for leads and sales. The option is not entirely new since this was originally available in a US beta from August last year, but from 21 May 2015 all advertisers worldwide can use this new feature. For example, a retailer can now setup ads to encourage clickthrough to sale using this approach.
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