How do consumers search for local products and services?
Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right information is available!
4 in 5 consumers are using search engines to find local information, and 18% of local smartphone searches result in a purchase within a day.
The infographic highlights 4 important tactics for retailers to embrace:
- 1. Ensure Ads include your address and directions, across all devices.
- 2. Tailor copy to take account of local searching.
- 3. Build an attribution model for local searches.
- 4. Use radius bidding and local bid adjustments.
Download the full Infographic to find out more information from this American research on Local consumer search behaviour.