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Local consumer search behaviour [Infographic]

Author's avatar By Susanne Colwyn 26 Jun, 2015
Essential Essential topic

How do consumers search for local products and services?

Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right information is available!

4 in 5 consumers are using search engines to find local information, and 18% of local smartphone searches result in a purchase within a day.

The infographic highlights 4 important tactics for retailers to embrace:

  • 1. Ensure Ads include your address and directions, across all devices.
  • 2. Tailor copy to take account of local searching.
  • 3. Build an attribution model for local searches.
  • 4. Use radius bidding and local bid adjustments.

understandingconsumer's_local_search_behaviourDownload the full Infographic to find out more information from this American research on Local consumer search behaviour.

Auhtor's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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