Presentation downloads
The talks explain 7 Steps for creating an integrated social media strategy based around the Smart Insights Ebook of the same name.
You can also download the free social plan summary ebook featured in the talks.
7 Steps for creating an integrated social media strategy
(TFMA 2012 Keynote London and Manchester)
This talk features several examples from Smart Insights Expert commentators I'd like to thank and list here - a bit of a joint effort!
Dan Barker shows the importance of Google Plus
Pritesh Patel shows how to use Google Analytics to attribute value to social media
Marie Page explains how Vets Now use Facebook to engage prospects
Dan Bosomworth introduces the RACE content marketing approach
Paul Fennemore on the McDonalds Twitter promotion gaff
Dave Chaffey summarises the CIM social media benchmark research
Tim Watson on the secret weapon that social media experts never mention
Here is the presentation,…
An infographic showing how to use content marketing to grow your business
What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage your visitors? We believe you should do one thing, first and foremost; invest in the very best branded content that you can afford to create, seed and syndicate. This is particularly true if you're a small business or startup who can't afford substantial media investment, but many large brands are also profiting from content marketing.
I've written before about marketing with using content to add the human factor to your brand, and Chris Soames post last week showed the contuining rise of content marketing.
Spurred by the feedback and popularity of our inbound and content marketing blueprint, we wanted to share our ideas on using content with specific stages of the buyer process…
Social media is about MUCH more than the tactics
This instagram has been doing the rounds during February, there's a fair chance you've seen it?
I like it! It has been shared tens of thousands of times and rightly so. Anything that simplifies our increasingly complex marketing approaches has to be a good thing. Or does it? It maybe oversimplifies, it it's applied to social media marketing?
Well for one thing - it perpetuates the myth that social updates from people or brands are just broadcast, rather than interactive. If I were to grab a marker to explain social media interactions it would look more like this:
From social tactics to social strategy
But a bigger issue I fear, it's yet another…
To celebrate the launch of our new social media strategy guide, Dave and I thought we'd share our top 21 tips to help with social media planning. We'd love to hear your thoughts from recent experience, too…
This post follows on from the new research on how businesses use social media from the CIM we summarised yesterday. It showed that while some companies have a clear champion or a dedicated resource for social media, few have this focus. That's where our recommendations start.
Social media marketing plan recommendations
1 - Have a purpose and a vision - why are you doing this, what are your goals? Is it a marketing directive, or are you evolving into a social business? Make sure the vision is communicated across the business so that people are comfortable and understand who,…
Two apparently contradictory reports on UK digital ad spend
Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source.
One set of figures comes from the Institute of Practitioners in Advertising (IPA) and the other from the Advertising Agency Register (AAR).
The IPA story states UK digital ad spend is still increasing and senior marketers expect this trend to continue.
Indeed, according to the respected IPA Bellwether report, online display spend forecasts were revised up 13.4% and paid search budgets revised up 14.9% during the last quarter of 2011. And this despite the fact that marketing chiefs are, overall, more pessimistic about the year ahead than they have been in nearly three years.
The second piece of news appears to contradict this picture.
According to the latest…
A review of the main web crowdsourcing services for marketing, design and development
These service sound scarier than than the title suggests. I'm sure many consultants, agencies and companies are using services such as Upwork and 99Designs already. But I thought these were worth grouping and sharing for those not in the know or so that others can be shared.
The crowdsourcing approach where you put your tender out to anyone who wants to bid tends to be much more cost effective. In this blog post I want to open your eyes to some of the potential with outsourcing, my experience of it and highlight some of the services you could utilise. The outsource / crowdsourcing industry is seeing huge growth as more business are willing to change their processes. Elance reported a doubling of the number…
Emotional branding means customers stay loyal for the long haul!
Every marketer knows that branding is incredibly important – it enables customers familiar with your brand to distinguish it amongst a sea of competitors. The success of all these brands is about much more than the logo, it's about forming an emotional connection with their customers.
Image credit: Top 100 brands in 2011 according to Interbrand
With this much emotion involved in decision making, it’s easy to see how creating an emotional bond with customers makes a direct contribution to building profitability.
Emotional branding clearly differentiates companies from their competitors and helps to create deep intrinsic relationships between brands and consumers. Relationships with an emotional dimension are more likely to resist the temptation to defect than comparatively superficial price or convenience-based ones.
Only an insight-based, personalized marketing approach can form a strong enough bond with a brand,…
An infographic explaining how inbound marketing works together with content marketing
Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it.
Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.
The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so often over-looked and under-valued.
The Content Marketing model infographic
This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.
Content marketing blueprint
People liked it so much we thought it deserved a more polished design…
Lo primero es lo primero…
La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes perciben tu negocio. Sin embargo, a menudo se nos requiere separar los planes para “digital” solo en cuanto a la estructura de los equipos y los informes y para ayudar a la transición a digital antes de que se vuelva algo habitual (“Business as usual”). Un formato común ayuda a alinear tu plan a otros planes de marketing!
Nota: Esto (download - free for Basic members) es un documento de Word sin formatear de SmartInsights.com, traducido al español por Mabisy.com, crea tu tienda online y paga solo si vendes, que tiene la intención de ayudarte a crear rápidamente tu propia plantilla eliminando las notas de guía en cursiva.
This is a…
Reviewing the six key areas to improve your email marketing
It's hard to plan a route from A to B if you are not clear where you are now and even harder if you're not sure exactly where B is anyway. As a consultant, I will often use an audit or benchmark as an early stage to improve email communications strategy for a company.
I created this email benchmarking spreadsheet in collaboration with Dave Chaffey, to provide a fast and systematic method of evaluating the use of email marketing within a company, to enable answering the question of where is A and B? It provides the key questions that need to be considered within your email marketing strategy, broken down into:
1. Objectives and value
2. Evaluation
3. Email Communications strategy
4. Copy and design
5. Deliverability and permission
6. Governance
The health check is aimed at Marketing Directors,…
